SEO optimization for teams that own a revenue number
If you are responsible for pipeline or online revenue, you cannot treat SEO as "something marketing will fix later". You need a search strategy that maps to how your buyers actually look for solutions, then gets implemented cleanly across your website, product, and content.
BYBOWU is a web and app development agency with a dedicated SEO practice, headquartered in Phoenix, AZ and working with clients across the US and worldwide. We run SEO as a measurable growth channel so organic search brings you qualified demos, signups, and store revenue, not just bigger traffic charts.
When teams usually bring us in
Most companies are not starting from zero. They are sitting on half-working SEO that quietly leaks revenue.
- Organic traffic is fine on paper, but leads, demo requests, or online sales lag behind.
- You lean heavily on Google Ads or paid social and do not have a dependable organic channel beside it.
- Core Web Vitals warnings, technical debt, or messy redirects are blocking crawling, indexing, or conversions.
- A redesign, migration, or platform switch caused a painful drop in rankings and you never fully recovered.
- Your blog is full of disconnected topics that do not match search intent or your sales funnel.
- You are expanding into new regions or languages without a clear local or international SEO structure.
Our role is to replace that chaos with a clear, realistic roadmap and a team that actually ships the work.
What SEO optimization with BYBOWU includes
We treat SEO as a system that ties together technical foundations, content, and authority. You always know what we are doing, why it matters, and what it should move.
- SEO audits and website analysis to uncover technical issues, content gaps, and competitive benchmarks. Often combined with our dedicated SEO Audits & Website Analysis and Technical Site Audits.
- Technical SEO to fix crawling, indexation, Core Web Vitals, mobile usability, redirects, and structured data. When needed we involve Technical SEO Services and Web Performance Optimization specialists.
- On-page SEO so each important page targets a clear search intent with strong titles, headings, internal links, and conversion-focused copy. Backed by our On-Page SEO Services and SEO Copywriting.
- Content SEO and keyword strategy so you publish content that moves prospects from problem-aware to ready-to-buy, not just more posts. Supported by Content SEO Services and Keyword Research Services.
- Off-page SEO and authority through white-hat link building, digital PR, and partnerships, coordinated with our Link Building & Outreach team.
- Local SEO for service-area and brick-and-mortar businesses that need visibility in Maps, local packs, and "near me" searches, using our Local SEO Services.
- Ecommerce SEO that respects category logic, filters, and product templates so both users and search engines can navigate your catalog. For deeper work, we bring in Ecommerce SEO Services and E-commerce Development experts.
- International SEO for multi-country and multi-language sites, with clean structures, hreflang, and localized keyword research, backed by International SEO Services.
Get a 24-hour SEO action plan
Share your domain, main markets, and top 2 or 3 goals. Within one business day you get a concise SEO review with quick wins, priority risks, and a proposed first 90-day roadmap.
Request your SEO review
How we run your SEO, step by step
The process is structured and transparent so you see exactly how SEO work connects to pipeline and revenue.
1. Discovery and goal alignment
We begin with a focused discussion about how your business makes money and how search should support that.
- Clarify your offers, pricing models, and sales motions (self-serve, demo-led, outbound-assisted).
- Review analytics, Search Console, and current campaigns to see what already works.
- Define success using hard metrics: qualified demos, trial signups, MQLs, bookings, average order value, or revenue.
- Agree on constraints such as dev capacity, content resources, compliance, or fixed launch dates.
From there we set realistic expectations for the first 3 to 6 months instead of promising overnight growth.
2. Audit and SEO strategy
Next we run a structured audit to understand where you are blocked and where the upside is.
- Technical review: crawl errors, indexation, canonicalization, redirects, sitemaps, robots.txt, Core Web Vitals, mobile readiness, and basic security.
- Architecture and UX: navigation, URL structure, internal linking, templates, and how easily users can complete key journeys.
- Content and intent: keyword coverage across the funnel, intent match, duplicate or thin pages, and consolidation opportunities.
- Off-page and competition: authority, backlink quality, and how your top competitors structure their sites and content.
You receive a prioritized 90-day plan that shows what to fix, what to build, and what to measure, with clear responsibilities between BYBOWU and your team.
3. Implementation and optimization
We can implement changes directly or act as a hands-on partner to your in-house developers and writers. Either way, recommendations turn into shipped work, not forgotten documents.
- Technical updates on your CMS or custom framework, coordinated with engineering so nothing breaks core flows.
- On-page optimization for priority pages, including metadata, headings, content structure, internal links, schema markup, and UX tweaks that help conversion.
- New content creation or detailed briefs for your writers, driven by keyword research and real user questions.
- Local and ecommerce improvements such as Google Business Profiles, location pages, category and product optimization, and internal search tuning.
- Ongoing authority work using white-hat link building and outreach that fits your brand and risk profile.
We usually work in short, focused sprints so you see visible progress every month without overwhelming your team.
4. Reporting, iteration, and support
Reporting should tell you what changed, what moved, and what happens next, not drown you in vanity graphs.
- Movement across groups of target keywords, including long-tail terms that actually drive revenue.
- Organic traffic trends by landing page type and intent, not just raw totals.
- Impact on leads, account signups, checkouts, calls, or other key conversions.
- Clear next steps and experiments for the coming month, with expected impact and owners.
We stay close during higher-risk moments such as redesigns, new product launches, or migrations so SEO is built into those plans instead of patched on afterward.
What you can order
- SEO Audit and 90-Day Roadmap — one-time technical, content, and architecture review with a prioritized 90-day plan, risk list, and implementation checklist your team can follow.
- Ongoing SEO Management — monthly SEO program covering technical upkeep, on-page optimization, content planning, and authority building, with clear reporting and strategy calls.
- Local SEO Program — focused engagement for local or service-area businesses, including Google Business Profile optimization, location pages, and citation work to win more local searches.
- Ecommerce SEO Optimization — category, product, and filter optimization for online stores, plus schema, internal search improvements, and conversion-focused tuning of key templates.
- International SEO Setup — structure, hreflang, localized keyword research, and content recommendations to launch or clean up multi-language or multi-region sites.
- Content and Keyword Strategy Sprint — research-backed keyword mapping, content calendar, and detailed on-page guidelines so your internal content team can publish SEO-ready pieces at pace.
Why choose BYBOWU for SEO optimization
- Technical and marketing under one roof — because we also design and build websites and apps, we can work directly in your codebase or coordinate cleanly with your developers so fixes do not stall for months.
- Outcome-first, not task-first — we align SEO work with concrete business metrics like qualified demos, trial starts, and revenue, then prioritize tasks based on realistic impact versus effort.
- Senior attention and honest tradeoffs — you work with people who can discuss UX, infrastructure, and CAC in the same call, and who will be direct about timelines, risks, and what is not worth doing.
- Global collaboration, reliable cadence — our team works smoothly across US and international time zones, using a mix of async updates and focused calls so you stay informed without constant meetings.
- Durable, ethical tactics — we avoid shortcuts that put your brand at risk. The goal is an SEO engine that survives algorithm updates and compounds over time.
- Tight connection to broader growth work — when you need SEO to line up with paid acquisition or product changes, our SEO & Digital Marketing, Web Development, and SEO-Optimized Web Development teams already speak the same language.
Proof it works in the real world
SEO foundation for a fashion marketplace
For a modern clothing marketplace, we helped define category and product structures, improve load times, and align key templates with search intent so the team had a scalable base for long-term organic growth. See more in the SixZeros project.
Higher intent signups for a roommate platform
A roommate-matching web app needed more qualified registrations. By tightening landing pages, refining keyword targeting, and improving on-page SEO on key flows, it became easier for ready-to-move users to discover the platform and complete signups. Learn more in the Roome project.
SEO-ready structure for a B2B dropshipping portal
A wholesaler and dropshipping platform struggled with fragmented categories and slow pages. We advised on site architecture, performance, and SEO-focused navigation so the team could grow organic visibility alongside their partner network. See the MonoDrop project.
For additional examples across ecommerce, marketplaces, and platforms, explore the BYBOWU portfolio.
Questions founders usually ask
How long until we see meaningful results from SEO?
For most sites, early movement from technical and on-page fixes appears within 4 to 8 weeks. Competitive terms and new content usually take 3 to 6 months to mature. Before you commit, we walk through realistic timelines for your market, site size, and current authority.
What budget range should we plan for?
SEO audits and roadmaps are usually a fixed fee. Ongoing SEO management is a monthly retainer sized to your site complexity, content needs, and growth targets. After a short call and a quick review of your site, we can give you concrete options. You can also review typical ranges on our Prices page.
Can you work with our in-house developers and content team?
Yes. Many clients prefer to keep implementation internal. We provide clear technical specs, content briefs, and review cycles, and we are used to collaborating with product, engineering, and marketing without creating friction or bottlenecks.
Is SEO safe during a redesign or platform migration?
It can be, if SEO is involved early. We help map redirects, protect important URLs, plan new structures, and monitor performance after launch. If BYBOWU is also building your new site or app, we pull SEO directly into the Web Development and SEO-Optimized Web Development process so you launch with a strong organic base.
Do you only work with companies in the US?
No. While many of our clients are US-based, we also work with teams across Europe and other regions. We adapt communication rhythms to your time zone and internal processes so collaboration feels straightforward.
Can you coordinate SEO with our paid ads and broader marketing?
Yes. If you need SEO alongside paid acquisition, our broader SEO & Digital Marketing services cover Google Ads, social campaigns, and analytics setup so you can see how all channels contribute to pipeline and revenue.
What working together looks like
The first step is simple: share your site, a bit of context on your product and markets, and your main SEO goals. We review your current visibility, flag quick wins, and suggest a practical scope of work.
If you are planning a new website or web app with BYBOWU, we can integrate SEO directly into the build through our Web Development and SEO-Optimized Web Development services so you launch with an organic foundation from day one.
If you already have a live product, we usually start with an audit and 90-day roadmap, then extend into ongoing management once you see that the approach and communication style fit.
Contact us for a 24-hour SEO proposal