Off-page SEO services that grow authority and revenue
If your team is publishing solid content but bigger sites keep outranking you, you do not have a content problem, you have an authority problem. Our off-page SEO services are built to fix that with defensible backlinks, real brand mentions, and consistent distribution that your market and search engines actually respect.
BYBOWU is a senior web, app, and SEO team based in Phoenix, Arizona, working with SaaS, ecommerce, and service businesses across the US and worldwide. We are usually brought in when organic growth has stalled, paid acquisition is getting expensive, and leadership wants a clean, measurable way to build authority without gambling on shady link schemes.
The problems we solve
Most founders and marketing leaders come to us with one or more of these issues:
- Strong content, weak authority: You are publishing regularly, but older, stronger domains keep taking the top spots for your best keywords.
- Risky legacy link building: Past agencies bought links, used PBNs, or over-optimized anchors, and now you are worried about manual actions or future core updates.
- Off-page work not tied to revenue: Reports talk about "links built" and "DR", but not about qualified demos, trials, or sales.
- Random PR and outreach: You get the odd mention or guest post, but there is no system, cadence, or strategy behind it.
- Dependence on branded search only: People who know you can find you, but you struggle to win high-intent, non-branded queries in your category.
Our job is to replace scattered tactics with a structured, low-risk off-page SEO program that compounds over time and supports your broader SEO strategy.
How our off-page SEO process works
We focus on three levers: backlinks, brand mentions, and content distribution. Each is mapped to targets like rankings, qualified traffic, and conversions, not just vanity metrics.
- 1. Authority and gap analysis
We review your backlink profile, competitors, existing PR, and content. We identify where competitors are getting real authority that you are not, and which pages will move the needle fastest. - 2. Strategy and risk management
We define target topics, priority pages, publication tiers, anchor text guidelines, and link velocity. If there is legacy risk, we address that first so new work is built on a clean foundation. - 3. Link earning and digital PR
Our team runs guest posting with real editorial standards, journalist outreach, expert quote programs, and unlinked mention reclamation. Every placement should make sense to a human editor, not just an algorithm. - 4. Brand-driven authority building
We treat your founders and in-house experts as assets. We help turn their experience into quotes, bylines, and interviews that grow both brand and personal E-E-A-T. - 5. Measurement and iteration
We track referring domains, authority signals, ranking movement, and assisted conversions. Each quarter we refine targets, angles, and cadence based on what is working.
What we actually do for you
Off-page SEO is not magic. It is a repeatable set of activities done with care and senior judgment.
- Editorial link building
Carefully selected guest posts and contributions on relevant sites, written for real readers with links placed naturally in the content. No PBNs, no resale "guest post" farms, no spun articles. - Digital PR and linkable assets
Planning and promoting assets like industry snapshots, short data stories, how-to guides, or tools that journalists and editors can naturally reference and link to. - Competitor and link intersect outreach
We find the sites that already link to your competitors and approach them with specific, value-first pitches so they have a good reason to include you too. - Expert quote programs
We position your subject-matter experts as quotable sources, respond to journalist requests on platforms like HARO/Connectively and similar, and build high-authority links to your key pages and author profiles. - Brand mentions, citations, and listings
For B2B, this often means platforms like G2, Capterra, and Clutch. For local or service businesses, this includes consistent, accurate listings and reviews that support both local and organic trust. - Social and content distribution support
We help break core assets into formats that spread on LinkedIn, X, email, or niche communities so they are more likely to be seen and linked by the right people.
Under the hood, we manage anchor text, link velocity, and toxicity monitoring so your profile stays natural and resilient to updates.
What you can order
- Authority Foundation Audit — One-time deep dive into your backlink profile, competitor authority, and off-page risks, with a 90-day action plan you can execute in-house or with our team.
- Monthly Editorial Link Building — Ongoing outreach and content creation to earn a set number of high-quality, relevant links to agreed priority pages each month.
- Digital PR & Thought Leadership Sprint — 8–12 week campaign to create 1–2 linkable assets, pitch them to targeted publications, and secure coverage and expert quotes for your founders.
- Brand Mention & Citation Cleanup — Systematic audit and cleanup of listings, profiles, and reviews, plus reclamation of unlinked mentions to turn existing brand equity into concrete SEO signals.
- Off-Page SEO + Content SEO Bundle — Coordinated engagement where our Content SEO team optimizes or produces content while off-page campaigns push authority to those specific assets.
What you get from an engagement
You should never feel like off-page SEO is a black box. We keep the work and impact visible.
- Off-page strategy roadmap with clear priorities by page, topic cluster, and geography if you are also targeting international SEO or local markets.
- Asset and angle plan listing linkable assets to create or refine, with suggested hooks for journalists, editors, and community owners.
- Outreach calendar that shows how many guest posts, PR pitches, expert quote responses, and follow-ups we are running each month.
- Live link and mention log with URLs, anchor text, page targets, publication metrics, and notes on context so your team can see exactly what was secured.
- Impact reporting summarizing new referring domains, authority signals, movement on target keywords, organic traffic to focus pages, and assisted conversions.
How working with us actually feels
You are busy. Our process is built so the heavy lifting is on our side, with just enough input from you to keep things sharp and on-brand.
- Discovery and alignment
We review your analytics, current SEO performance, sales process, and goals. Together we define target markets, keyword clusters, and success metrics such as signups, demos, or revenue. - Plan and approvals
We share a clear off-page roadmap, sample outreach templates, publication targets, and link guidelines. You approve direction and any boundaries (industries to avoid, tone, talking points). - Execution with light touchpoints
Our team runs outreach, PR, expert quote programs, and brand mention work on an agreed cadence. You get concise updates, not a flood of emails. - Review and adjust
Monthly or quarterly, depending on your preference, we review performance, discuss new opportunities, and adjust anchors, targets, and campaigns based on results. - Integration with broader SEO
If you are also working with our technical SEO, on-page SEO, or SEO audit teams, we align work so every change supports the same revenue goals.
Proof it works in the real world
Marketplace growing beyond branded search
A fashion marketplace came to us with strong direct and branded traffic but almost no visibility for non-branded category terms. By combining content improvements with editorial links from relevant publications, we helped them start winning new-intent searches and attract buyers who had never heard of the brand before.
Platform building trust in a crowded niche
A housemate-finding platform had a solid product but limited authority in search. Thought leadership campaigns and expert quote placements on reputable sites gave them the credibility to rank against better-known competitors and grow organic signups.
B2B service firm modernizing its presence
An engineering and design company with decades of offline reputation needed search engines to recognize that authority. We helped turn their track record into case-study-style content and targeted mentions, improving visibility for high-intent service queries.
Why choose BYBOWU for off-page SEO
- Senior-led, not outsourced in bulk — Strategy and quality control are handled by senior SEOs who understand both algorithms and business models, not junior link builders chasing quotas.
- Technical and product depth — As a web and app development agency, we understand your stack, funnels, and product, so we can target pages and narratives that actually drive leads and sales.
- White-hat, update-resistant work — No tactics that you would be embarrassed to explain to an investor or a Google reviewer. Everything we do is built to survive the next core update.
- Clear connection to revenue — We report on rankings and authority, but we care most about qualified demos, trials, transactions, and pipeline influenced by organic.
- Comfortable collaboration across time zones — Headquartered in Phoenix but used to working with teams across North America and Europe, with communication rhythms that match your internal pace.
Questions founders usually ask
How long until we see results from off-page SEO?
You will often see early movement on some keywords within 4–8 weeks of consistent work, with more meaningful gains between months 3 and 6. Timelines depend heavily on competition, your starting authority, and how aligned off-page work is with your on-page and technical SEO.
What kind of budget do we need?
For serious authority-building in competitive markets, most clients invest at a level that supports consistent outreach, content, and PR each month. We also offer smaller audits or focused sprints if you want to start with a narrower scope. After a short conversation, we can give you a realistic range before you commit.
Can you work with us if we had risky link building in the past?
Yes. We routinely inherit sites with legacy PBNs, paid links, or aggressive anchors. We review the risk profile, decide whether any disavow work is justified, and then design a forward-looking plan that builds a safer, more natural backlink and mention profile over time.
Do we need to update our content too, or is this "links only"?
Off-page SEO is most effective when the content and technical foundations are solid. If your content or site structure is holding you back, we will tell you directly and can bring in our Content SEO or Technical SEO teams to address that in parallel.
Will we see exactly where our links and mentions come from?
Yes. Every placement is logged with the URL, type of mention, anchor text, target page, and basic metrics. You will never have to guess what work was done or pay for vague "packages" with no transparency.
Ready to build real authority, not just more links?
If you are serious about growing organic traffic and want an off-page SEO partner who thinks beyond raw link counts, we should talk. Whether you are a US company or an international team, we will help you design an engagement that fits your stage, risk tolerance, and growth targets.
Share a bit about your product, current rankings, and goals and we will outline an initial plan and budget range, often within one business day.
