SEO Audits & Website Analysis

SEO Audits & Website Analysis For Teams That Want Clear Answers

If traffic, leads, or online sales are not where they should be, adding more content or tweaking ads will not fix a broken foundation. You need to know exactly what is blocking search visibility and what to fix first.

BYBOWU is a web and app development agency based in Phoenix, AZ, working with companies across the US and worldwide. Our senior SEO and engineering team runs in-depth SEO audits and website analysis that connect technical data to business outcomes: more qualified visitors, stronger lead flow, and a site your team can confidently scale.

Whether you run a SaaS platform, ecommerce store, or lead-generation website, this audit gives you a practical, prioritized plan your developers and marketers can act on immediately.

When an SEO audit is the right move

If any of this feels uncomfortably familiar, an audit will pay for itself quickly:

• Organic traffic is flat or declining, while paid campaigns keep getting more expensive.
• You launched a new site or app and rankings, signups, or sales dropped.
• You publish content regularly, but only a few pages get any search visibility.
• Your dev team says everything is fine, but Search Console is full of crawl, index, or Core Web Vitals warnings.
• You have several SEO tools, yet the reports are noisy, conflicting, and hard to prioritize.

The goal is simple: replace guesswork with a short, focused list of changes that actually move the needle.

What we look at during your SEO audit

We do not export a tool report and call it a day. We combine technical SEO, content, and authority into one clear picture so you know why performance is stuck and how to fix it.

1. Technical SEO and site health

If search engines cannot reliably crawl, render, and index your pages, nothing else matters. Our technical SEO review covers:

• Crawlability and indexation: robots.txt, XML sitemaps, canonical tags, noindex rules, parameter URLs, pagination, duplicate content groups, and soft 404s.
• Performance and Core Web Vitals: LCP, INP, CLS from both lab and field data, with practical fixes such as image optimization, code splitting, removing unused scripts, and prioritizing above-the-fold content.
• Architecture and internal linking: URL structure, navigation depth, category trees, filters, and how link equity flows through key landing, product, and blog pages.
• JavaScript and rendering: how your framework, routing, and client-side rendering impact what Googlebot can see, including issues with modals, cookie banners, and dynamic content.
• Security, accessibility, and reliability: HTTPS coverage, security headers, mixed content, basic accessibility checks, and any stability issues that can hurt both users and rankings.

2. On-page SEO and content quality

Once the technical foundation is stable, we look at whether your pages deserve to rank for the queries you care about.

• Content structure: titles, meta descriptions, headings, internal anchors, and how clearly each page communicates its topic and value.
• Keywords and topics: primary and secondary keyword targeting, topical coverage, and obvious gaps against search intent, without keyword stuffing.
• E-E-A-T and intent match: signs of expertise, experience, authority, and trust, as well as whether content depth and format match informational, transactional, and local queries.
• Structured data: schema markup for products, FAQs, articles, organizations, and local entities, plus validation and Search Console checks.
• Media and image SEO: alt text, compression, next-gen formats, CDN usage, and lazy-loading strategies that support both rankings and UX.

3. Off-page signals, backlinks, and authority

Even a perfectly optimized site will struggle without sufficient authority in competitive spaces. We map how search engines see your brand from the outside:

• Backlink quality and risk: referring domains, anchor text, link types, and any toxic patterns that might require cleanup or disavow review.
• Competitive authority gaps: how your link profile compares to key competitors in your niche, and what that means for realistic ranking goals.
• Local visibility and citations: Google Business Profile, NAP consistency, local landing pages, and reviews for businesses that rely on geographic markets.
• Content promotion opportunities: practical ideas for content assets and outreach that can support ongoing link earning, not spammy shortcuts.

How we run your SEO audit

The audit is a focused project with clear steps and owners, not a one-off PDF. Here is how it typically works:

1. Discovery and goals: Short call to understand your business model, target markets, key pages, and success metrics such as demos, trial signups, or ecommerce revenue.
2. Data and access: You grant access to Google Analytics, Search Console, and optionally your CMS or server logs. We connect industry-standard tools so we are working from real numbers.
3. Analysis and mapping: Our SEO and engineering team combines crawl data, Core Web Vitals, content reviews, and backlink analysis into a unified view of where you are losing opportunity.
4. Prioritization and roadmap: We rank issues by impact and effort, then translate them into a 30, 60, and 90 day action plan for your team.
5. Review and alignment: We walk your stakeholders through the findings, answer questions, and make sure leadership, marketing, and development are aligned on what happens next.

Most audits are completed within 2 to 4 weeks, depending on site size and complexity. We are comfortable collaborating with in-house teams and other agencies, whether you are local or fully remote.

What you get from an SEO audit

This is not a generic export. You receive practical deliverables your team can plug straight into their workflow.

• Prioritized SEO roadmap: a clear list of issues with severity, expected impact, and suggested order of implementation.
• Developer-ready task list: technical tickets for crawling, indexation, performance, JavaScript, and security that slot directly into Jira, Asana, or your chosen system.
• On-page and content recommendations: page-level guidance, example rewrites, and ideas for new or reworked content that match search intent.
• Backlink and authority review: risk assessment, cleanup suggestions if needed, and a realistic plan for earning stronger links.
• Live walkthrough session: a recorded call where we explain the findings, answer questions, and help you turn the roadmap into a rollout plan.

You can implement everything with your own team, or keep BYBOWU involved for ongoing SEO optimization services, development work, or support and maintenance.

Tools we use and how we add senior judgment

We combine several trusted tools and our own internal checklists so you are not just getting screenshots, you are getting decisions.

• Crawlers such as Screaming Frog or Sitebulb for site structure, status codes, and technical diagnostics.
• Ahrefs and SEMrush for backlink analysis, keyword data, and competitive benchmarks.
• Google Search Console, PageSpeed Insights, and Core Web Vitals field data for real user performance and indexing behavior.
• Optional log file analysis to see exactly how search bots move through your site and where they get stuck.

The tools provide raw data. The real value is how we translate that data into specific, ROI-focused actions for your situation.

Next steps

If growth has slowed, guessing will not fix it. A focused SEO audit shows you what is wrong, what it is costing you, and what to do in the next 90 days.

Request an SEO audit and share a few details about your site, or explore our broader SEO and digital marketing services if you already know you want an ongoing partner.