Website Redesign Services – Modernize & Optimize

Website redesign services for teams who care about results

Your website is now the first serious sales call. If it looks dated, loads slowly, or buries your value proposition, you feel it in demo requests, online sales, and lead quality. A redesign should fix that, not just give you a prettier homepage.

BYBOWU is a web and app development agency based in Phoenix, Arizona, working with B2B, SaaS, ecommerce, and service businesses across the US and worldwide. We redesign websites so they are faster, clearer, and easier to manage, without putting your search traffic or revenue at risk.

When a redesign is the right move

You probably do not wake up wanting a redesign. You get pushed into it by problems like these:

• You are not proud to send prospects to your site. The design feels outdated, the messaging is off, and it no longer matches where the business is today.
• Traffic is fine, conversions are not. You see visitors in analytics, but not enough demo requests, signups, or sales.
• Marketing moves faster than your website. Simple updates require dev tickets, or the CMS is so clunky that new pages never ship.
• SEO and performance are slipping. Rankings are flat or dropping, Core Web Vitals are in the red, and mobile users bounce.
• You have outgrown the current stack. Legacy themes, plugins, or custom code make every change risky and expensive.

A serious redesign should address all of this in one coordinated project: better UX, clearer messaging, a clean technical foundation, and a CMS setup your team can live with for the next few years.

How our website redesign process works

Busy founders and marketing leaders do not need more chaos. Our process is built to be predictable and measurable from day one.

1. Audit, analytics, and strategy

We start by understanding what is working, what is broken, and what success looks like for your team:

• Review analytics, heatmaps, and on-site search behavior to find friction.
• Full UX and technical SEO review: structure, speed, content, accessibility.
• Content inventory and URL mapping so we know exactly what we are changing.
• KPIs agreed upfront, for example qualified demo requests, trial signups, or ecommerce revenue.

2. Information architecture and wireframes

Next we design how the new site should work before we touch visual design:

• User journeys for key audiences: first visit, pricing research, checkout, support.
• Site map and navigation built around how buyers actually evaluate you.
• Low-fidelity wireframes to test layout, content hierarchy, and messaging.
• Accessibility patterns baked in early: headings, focus states, keyboard navigation.

3. Visual design and prototyping

Once the structure is right, we bring your brand to life in a way that supports conversion.

• Figma designs for key templates such as home, product or service, pricing, blog, and landing pages.
• Interactive prototypes so stakeholders can click through critical flows before development.
• Conversion-focused copy and UX writing for CTAs, forms, and error states.

4. Development and integration

We implement approved designs using modern, stable tools that your team can maintain:

• Next.js and React frontends for speed, SEO, and long-term flexibility.
• Laravel or other proven backends where custom logic or integrations are needed.
• Headless or classic CMS, for example WordPress or other supported headless options, depending on your editorial needs.
• Core Web Vitals optimization, including image and CDN setup, code splitting, and script hygiene.
• Analytics and event tracking configured from day one using tools such as GA4 and Tag Manager.

5. QA, migration, and launch

Most redesign horror stories come from rushed QA and poor migration. We treat this phase as seriously as build:

• Cross-browser and cross-device testing for all key journeys.
• Performance profiling and optimization against Lighthouse and Core Web Vitals targets.
• Content migration with 301 redirect maps to preserve link equity and rankings.
• Deployment to Vercel or your cloud provider, plus a focused post-launch optimization window.

What you get from a BYBOWU redesign

By the time we are done, you do not just have a nicer homepage. You have a system your team can operate without calling a developer for every edit.

• UX and SEO audit report: clear list of issues, priorities, and quick wins.
• Updated information architecture: site map, navigation, and URL structure that match your current strategy.
• Wireframes and design system: Figma files for key pages and reusable components.
• Production-ready website: built on a modern stack such as Next.js and React, with a CMS that fits your workflow.
• Technical SEO foundation: XML sitemaps, robots directives, canonical tags, schema markup, and, if needed, hreflang.
• Accessibility improvements: WCAG-focused contrast, focus states, keyboard navigation, ARIA where appropriate, and motion controls.
• Analytics setup: GA4 events, funnels, form tracking, and basic dashboards that marketing can actually use.
• Governance and training: reusable templates, component documentation, and CMS training for your team.

If you need ongoing help after launch, our support and maintenance services and SEO and digital marketing retainers can keep performance, rankings, and conversion moving in the right direction.

How engagement works

You should know what working together will feel like before you commit.

• Typical timelines: around 6–12 weeks for marketing and lead-gen sites, and 10–16 weeks for complex, multi-locale, or ecommerce builds.
• What is usually included: audit, IA, wireframes, prototypes, development, QA, content migration, redirects, analytics setup, and a focused optimization period after launch.
• Engagement models: fixed-scope projects when requirements are clear, or longer-term product teams when you expect ongoing iteration.
• Collaboration rhythm: weekly check-ins, shared Figma boards, and structured feedback cycles so there are no surprises at launch.

If you want a budget range before you talk to anyone, you can review our pricing guide. For a tailored estimate, we can usually review your current site and send a ballpark budget and timeline within one business day.

Ready to turn your website into a growth asset?

Whether you are in Phoenix or on the other side of the world, the goal is the same: give you a fast, trustworthy website that consistently generates qualified demand and supports your team.

If you are considering a redesign, we can start with a quick review of your current site, your metrics, and your constraints, then outline a pragmatic plan and budget.

To get started, email us at [email protected] or send a short brief through our contact form. We will respond with a clear next step and, if helpful, a lightweight audit of your existing website.