BEZET

Challenge

BEZET’s catalog was growing fast, but their e-commerce site wasn’t built to keep up. Pages felt slow, and shoppers couldn’t filter products in the ways that mattered most—especially by size, color, and material.

Behind the scenes, inventory lived in spreadsheets. Updates were time-consuming and easy to break, and mismatches between the site and actual stock created avoidable customer-service follow-ups and the risk of overselling.

Mobile performance was a must. 68% of BEZET’s traffic came from mobile devices, but the existing experience didn’t feel fast or premium on smaller screens. They needed a storefront that stayed quick as the catalog expanded, plus an admin and inventory system the team could rely on day to day.

Discovery

We mapped the full customer journey (browse → filter → product page → checkout) alongside the internal workflow (product updates → inventory tracking → order processing). The same issue showed up in both places: too much manual work and too much waiting.

• Shopper friction: slow load times, limited filtering, and a checkout flow that asked for too much before purchase.
• Operational friction: spreadsheet-based inventory tracking and a catalog workflow that made updates slower and more error-prone than necessary.

From there, the priorities were clear: improve storefront speed, make filtering genuinely useful for a large catalog, connect inventory directly to orders, and reduce checkout steps—especially on mobile.

Approach

We rebuilt the platform around two outcomes: a faster shopping experience and more dependable operations as the catalog grows.

• Build a custom Laravel 10 e-commerce platform designed to stay fast at scale.
• Design mobile-first to match where the traffic was coming from.
• Add multi-attribute filtering so customers can narrow down products quickly.
• Move inventory out of spreadsheets and into real-time stock updates connected to orders.
• Simplify checkout with a two-step flow and Stripe payments.

Solution

We designed and developed a custom e-commerce platform for BEZET on Laravel 10, focused on two things: making the storefront feel fast for shoppers and making catalog/inventory work predictable for the team.

Advanced product filtering: We implemented multi-attribute filtering so shoppers can refine results by size, color, material, and price range. Filters update dynamically, helping customers narrow down without bouncing through extra pages.

Inventory management system: We replaced spreadsheet tracking with real-time stock management tied directly to the catalog and order flow. Stock levels update as orders are processed, and low-stock alerts help the team stay ahead of shortages and prevent overselling.

Custom admin panel: We built a dedicated admin interface to manage products efficiently. It supports bulk product uploads, automatic image optimization to help maintain fast load times, and SEO fields to support search visibility. This reduced the time spent on product updates by 60%.

Optimized checkout flow: We redesigned checkout into a streamlined two-step process and implemented Stripe for payments. The shorter path to purchase reduced friction at the point of sale and contributed to a 35% decrease in cart abandonment.

Mobile-first UI: With 68% of traffic coming from mobile, we built responsive layouts using Tailwind CSS and prioritized mobile usability throughout the shopping flow. The improved mobile experience helped drive a 45% increase in mobile conversion rate.

Technology stack:

• Backend: Laravel 10
• Database: MySQL
• Caching: Redis
• Payment gateway: Stripe
• Frontend: Tailwind CSS
• Custom tools: Proprietary admin panel with bulk upload, image optimization, and SEO management

Results

The rebuild improved speed, mobile performance, and internal efficiency:

Inventory accuracy also improved to zero inventory errors since launch, eliminating overselling issues tied to manual spreadsheet tracking.

Lessons

In e-commerce, the storefront and the back office are one system. Better filtering and faster pages reduce the work shoppers have to do to find the right product. A shorter checkout removes hesitation at the moment of purchase. And when inventory and catalog updates live inside the platform (instead of spreadsheets), teams move faster with fewer mistakes—while customers get a more dependable experience, especially on mobile.