Link Building & Outreach for Teams That Care About Risk and ROI
If organic search is important to your pipeline, backlinks are not optional. They are one of the few durable ranking advantages left, but only if they are relevant, earned, and safe. BYBOWU's link building & outreach service is for founders and marketing leaders who want measurable SEO growth without betting the domain on shortcuts.
Based in Phoenix, AZ and working with clients across the US and worldwide, we run white-hat outreach programs that connect clean backlinks to the pages that actually drive demos, trials, and revenue.
The real problem is not "more links" but the right signal
If you are here, you have probably seen one or more of these situations:
- Your content is good, but high-intent keywords sit on page two while thinner competitors outrank you.
- A previous agency left over-optimized anchors, low-quality guest posts, or a profile you would not want a Google spam analyst to review.
- You are under pressure to grow sign-ups, MQLs, or online sales, but you cannot justify vague "pay-per-link" schemes that do not tie back to revenue.
- Your in-house team can create content, yet you do not have the systems, time, or relationships to run structured outreach every month.
The result is predictable: organic is underperforming, leadership is skeptical of "SEO", and link building feels like a risk rather than an asset.
Our job is to replace that with clarity, control, and clean execution.
How our white-hat outreach program works
BYBOWU is an engineering-led studio for web, app, and SEO. We treat link building like we treat software: strategy first, then systems, then iteration based on real data.
Every engagement follows a clear, documented process:
- Backlink and risk audit
We review your existing backlinks, anchor text, link velocity, and obvious risks, then compare against 3–5 direct competitors. You see where you are behind, where you are over-exposed, and which pages actually deserve links. - Strategy, targets, and anchor guidelines
We map target keyword clusters to specific pages (product, category, or content) and propose a realistic link budget and pace. We define safe anchor text ranges and guardrails so we can scale without tripping filters. - Prospecting and vetting
We build curated lists of publishers: niche blogs, SaaS blogs, industry magazines, associations, resource libraries, and legitimate "write for us" opportunities. Each site is screened for relevance, organic traffic, real audience, and clean history. You can review and approve targets before we pitch. - Content and outreach
We create editorial-quality content that editors actually want to publish: guest posts, expert contributions, data pieces, or replacement resources for broken link building. Outreach is personalized, tracked, and handled by humans, not automated blasts to scraped lists. - Placement, QA, and reporting
We verify every live link for placement, anchor, follow/nofollow status, and indexability. Each month you get a report that connects links to keyword movement, traffic to money pages, and assisted conversions.
Throughout, you get senior input, not just a junior link builder chasing volume.
Want a link plan before you sign anything?
Share your top products, service pages, or SaaS funnels and we will outline a realistic link strategy, including priority pages, anchor mix, and timelines.
What "white-hat" means in practice
Many agencies say "white-hat". We define it in clear, practical terms:
- Real sites with real audiences such as niche blogs, SaaS companies, trade publications, universities, associations, and curated resource hubs.
- Editorial context where links sit in the body of relevant content that is genuinely useful to the reader.
- No networks or footprints so no PBNs, link farms, automated directories, or obvious link rings.
- Relevance ahead of DR/DA, with topic fit, audience overlap, and clean history valued more than a single authority metric.
- Brand safety and compliance, including appropriate rel attributes, accurate descriptions, and no advertorials pretending to be independent news.
The point is simple: backlinks should survive Google updates, build trust, and support rankings for years, not give you a temporary bump with long-term risk.
Anchor text, relevance, and risk management
Anchor text is where many campaigns quietly break. We keep it controlled and realistic while still moving the needle:
- Branded and URL anchors form most of the profile so you look like a real company, not an affiliate experiment.
- Partial-match anchors focus on problems, topics, and use cases, not just head terms.
- Exact-match anchors are used sparingly, on the right pages, once a healthy base is in place.
- Generic anchors such as "learn more" or "this guide" add natural variety to supporting content.
We also match anchors to page type and intent. A category or collection page may need softer, brand-heavy anchors with stronger internal linking, while in-depth guides can safely carry more descriptive anchors. Adjustments are data-led, based on live ranking changes and profile health.
What you get each month
This service is built so you can walk into a leadership meeting and explain exactly what is happening and why. A typical month with BYBOWU includes:
- A documented backlink strategy aligned to keyword clusters, priority pages, and revenue goals.
- A vetted outreach prospect list with relevance notes, traffic estimates, and authority snapshots that you can review.
- Editorial content creation for guest posts, expert contributions, data-driven content, or replacement resources for broken link campaigns.
- Human, personalized outreach and follow-up tracked in our internal systems so we always know who said what and when.
- A monthly impact report showing live links and referring domains, anchor breakdown, keyword shifts, and changes in organic sessions and conversions for target pages.
If you need help improving the destination pages, our SEO optimization services, technical SEO, and web development teams can step in so links support pages that load fast and convert.
What you can order
- Foundational link audit & cleanup — One-time audit of your backlink profile with risk flags, disavow recommendations, anchor rehab plan, and a 90-day roadmap to get back to a natural baseline.
- Core cluster outreach — Focused campaign for 1–3 high-value keyword clusters, including strategy, prospecting, content, and outreach to build authority around your main products or services.
- Ongoing link building retainer — Month-to-month or quarterly engagement where we deliver a set volume of vetted placements for agreed pages, plus reporting and strategy refinement.
- Digital PR & thought leadership links — Targeted placements on higher-authority publications using expert commentary, interviews, or data pieces to strengthen brand and category authority.
- Broken link & resource page campaign — Creation of best-in-class resources and systematic outreach to reclaim broken links and earn inclusion on curated lists and resource hubs.
- Ecommerce & category page support — Link building tailored for ecommerce and marketplace sites, focused on key categories, buying guides, and high-margin product collections.
How engagement works with BYBOWU
We keep the model straightforward so you always know what comes next:
- Discovery call
We discuss growth targets, current SEO performance, past link history, and any non-negotiables from legal, brand, or compliance. - Audit and proposal
We run a focused backlink and competitor review and send a written plan with targets, link pace, budget options, and sample sites. - Kickoff
We finalize page and anchor priorities, define approval workflows, and agree on reporting format and meeting cadence. - Execution
We handle prospecting, content, outreach, and placements. You stay in control of approvals and always know which pages we are pushing. - Iteration
As rankings, traffic, and the business change, we adjust the plan. New product launches, geo-expansion, or new segments are folded into the roadmap.
Most clients start with a 3-month minimum so we can collect enough signal from Google to tune the program properly.
Want to see realistic timelines and costs?
Share 10–20 priority keywords or URLs, and we will map out gaps, link targets, and a phased plan you can review with your team. No hard sell.
Proof it works in the real world
Marketplace growing organic reach
For an online marketplace similar to projects in our ecommerce portfolio, we paired category page improvements with a steady stream of relevant editorial links. The result was stronger rankings for product searches and more qualified traffic ready to buy.
B2B services winning competitive terms
For a B2B services company, we rebuilt their link profile after a previous vendor used aggressive anchors. A mix of branded anchors, thought-leadership placements, and cleanup work helped stabilize rankings and brought important service pages back onto page one.
New product building authority from zero
A new SaaS product with almost no organic presence needed to be taken seriously in a crowded niche. We combined smart on-page work with outreach to niche blogs and industry resources, building a base of trusted referring domains that supported early rankings and demo requests.
Why choose BYBOWU for link building & outreach
- Risk-aware, not volume-obsessed — We would rather win with fewer, safer, more relevant links than hit an arbitrary link quota that puts your domain at risk.
- SEO, content, and engineering under one roof — Because we also build and optimize websites, we know how to choose and upgrade pages so new links translate to real conversions.
- Transparent communication — You see target lists, content, and placements. No mystery networks, no surprise anchors, no excuses.
- Global perspective with focused execution — From Phoenix to Europe and beyond, we understand different markets and compliance requirements, and adapt outreach accordingly.
- Senior thinking, not just tactics — You can talk strategy with people who understand funnels, lifetime value, and how organic search fits into your larger acquisition mix.
Questions founders usually ask
How much should we budget for link building?
Budget depends on your current authority, competitiveness, and how many strategic pages you want to move. Many mid-market companies invest enough for 8–20 high-quality links from unique domains per month. After a quick gap analysis, we will suggest a realistic range that matches your goals.
How long until we see ranking and traffic movement?
For established sites with decent content and technical health, early shifts often appear within 4–8 weeks for targeted pages. Competitive terms and newer domains usually need 3–6 months of consistent work. We track and report progress by keyword cluster so you can see what is moving.
Will this put our domain at risk with Google?
Our approach is designed to reduce risk, not add to it. We prioritize relevance, brand-heavy anchors, and legitimate publishers. We do not use PBNs or automated link schemes, and we pay attention to link velocity and profile balance. If you already have risky links, we factor cleanup into the plan.
Can you also fix on-page or technical SEO issues?
Yes. Our SEO services, including technical SEO and content SEO, are often paired with outreach. Fixing crawl issues, page speed, and thin content before or alongside link building usually produces much better ROI.
Do you only work with US-based companies?
No. While our core team sits in Arizona, we regularly work with companies across North America, Europe, and other regions. What matters most is your market and your goals, not your time zone.
How will we know if the investment is paying off?
We track more than link counts. Reports connect links and referring domains to keyword rankings, organic sessions to target pages, and assisted conversions. You will see which pages are improving and how that lines up with leads or revenue.
Make your backlink profile an asset, not a liability.
Tell us where you are stuck, whether it is plateaued rankings, a risky profile, or a new product that needs traction, and we will respond with a clear, senior-level outreach plan.
