Technical SEO for Teams That Care About Clean Engineering and Real Growth
If your content, PR, and product are strong but organic growth has stalled, the bottleneck is often technical. Slow Core Web Vitals, messy indexation, fragile deployments, and JS-heavy frameworks can quietly cap how far you can scale in search.
BYBOWU is a web and app development agency based in Phoenix, AZ, working with B2B, SaaS, ecommerce, and marketplace teams across the US and worldwide. We come from the engineering side, so our technical SEO work turns into clean tickets, pull requests, and safer releases instead of another PDF that nobody ships.
The problems we usually walk into
If any of this sounds uncomfortably familiar, you are exactly who we built this service for:
- Core Web Vitals warnings that never quite go green, especially on mobile.
- Pages that should rank but stay stuck as "Discovered, not indexed", soft-404, or endlessly redirected.
- Large sites where crawl budget is wasted on filters, calendars, and near-duplicate URLs.
- React, Next.js, Laravel, or WordPress builds that look great but hide key content behind heavy JavaScript.
- International sites where hreflang, canonicals, or locale routing keep breaking with every release.
- Redesigns and migrations that spike 404s and quietly erase years of organic traffic.
Our job is straightforward: identify what is blocking growth, design fixes your developers respect, and help you protect those gains as the product evolves.
How our technical SEO process works
This is a focused variant of our broader SEO Optimization Services that goes deep on architecture, performance, and deployment quality.
-
Discovery and access
We align on goals, business model, and key revenue pages, then get access to Google Search Console, analytics, your primary CMS or framework, and (ideally) recent server logs.
-
Targeted technical audit
We run structured crawls, Core Web Vitals analysis, log file reviews, and code inspections. You get a quick findings brief so we can agree on priorities before we go deep.
-
Roadmap and technical specs
We translate issues into a clear technical SEO roadmap, with items grouped by business impact and effort. Each item has developer-ready notes, edge cases, and acceptance criteria.
-
Implementation and QA
Depending on your setup, we either implement changes with our own engineers or pair closely with your team. Nothing goes live without QA checks across devices, key templates, and critical funnels.
-
Monitoring and iteration
After deployment, we track Search Console, performance tools, and analytics to confirm impact. We adjust based on what real users and crawlers do, not what a single tool score says.
What we actually fix
We cover the full stack of technical SEO issues that affect visibility, speed, and reliability.
Core Web Vitals and performance tuning
We focus on real-world speed and stability, not just pretty reports.
- Improving LCP with smarter asset loading, optimized hero media, TTFB reduction, and better caching/CDN configuration.
- Reducing CLS by reserving layout space, fixing late-loading UI elements, and stabilizing hydration in modern JS frameworks.
- Improving INP by breaking up long tasks, trimming third-party scripts, reducing JS bundle size, and offloading heavy work.
Crawl budget and indexation control
We help search engines focus on URLs that actually create pipeline and revenue.
- Robots.txt and meta directives that keep low-value parameters, endless faceted nav, and test environments out of the crawl.
- Segmented and auto-updated XML sitemaps for core templates such as posts, products, and localized content.
- Canonical clean-up, HTTP/HTTPS and www/non-www consolidation, and redirect simplification.
- Search-friendly patterns for pagination, infinite scroll, and internal search results.
Diagnostics, logs, and Search Console analysis
We base decisions on what bots and users actually do, not on guesswork.
- Log file analysis to see which sections Googlebot loves, ignores, or gets stuck in.
- Systematic resolution of 404s, redirect chains and loops, 5xx spikes, and orphaned or undiscovered URLs.
- Turning Page Indexing, Crawl Stats, and Core Web Vitals reports into a ranked, actionable to-do list.
International SEO and hreflang sanity
For multi-country or multi-language sites, we design and repair setups so users (and Google) land on the right version first time.
- Hreflang implementation aligned with your canonical strategy, including x-default where relevant.
- Clear URL structures using subfolders or subdomains that match your commercial and operational reality.
- Localized sitemaps, internal linking, and language switchers that avoid duplicate content traps.
Structured data and safer releases
We deploy and maintain schema in a way that survives redesigns and new templates.
- Implementation of high-impact schemas like Organization, LocalBusiness, Product, Article, FAQPage, HowTo, and Review.
- Validation workflows with Rich Results Test and other tools, with clear rules against spammy or misleading markup.
- Pre-launch checklists so structured data, internal links, and redirects stay intact through major CMS or framework updates.
Mobile, PWA, and security fundamentals
We make sure the basics are right so technical debt does not become an SEO risk.
- Mobile-first layouts with correct viewport settings, legible typography, and touch-friendly elements.
- Smart use of caching, CDNs, and when it fits, PWA capabilities to improve performance and reliability.
- HTTPS everywhere, HSTS, sensible redirect rules, and security headers that do not block important assets.
What you get as deliverables
Everything we do is designed so your team can act quickly without having to translate SEO jargon.
- Technical SEO audit and roadmap with clear priorities, estimated impact, and required effort.
- Developer-ready implementation specs that include examples, edge cases, and acceptance criteria.
- Quick-win fixes we can often implement directly, such as redirects, sitemap updates, and template-level changes.
- Monitoring plan that outlines what to track in Search Console, analytics, and performance tools post-launch.
- Migration and release support for redesigns, domain changes, or HTTPS moves, with pre and post-launch QA.
You do not get a 60-page report that dies in a shared drive. You get a practical backlog and a partner to help you ship it.
What you can order
- Technical SEO Health Check — a focused review of Core Web Vitals, crawl/indexation, and key templates for teams that want a clear list of priorities before a bigger project.
- Full Technical SEO Audit — deep crawl, logs, and code-level review of your site or app, with a prioritized roadmap and developer-ready tasks tailored to your stack.
- Core Web Vitals and Speed Sprint — short, implementation-heavy engagement focused on LCP, CLS, and INP improvements across your most important landing and product pages.
- Migrations and Redesign Guardrails — technical SEO planning, redirect maps, and launch QA for new domains, frameworks, or major IA changes so you do not lose hard-won rankings.
- International and Multilingual SEO Setup — hreflang, localization sitemaps, and routing patterns tuned for global sites that already run or plan multiple regions and languages.
- Ongoing Technical SEO Support — a retainer where we monitor Search Console, review releases, and handle regressions so your team ships fast without putting organic traffic at risk.
Proof it works in the real world
Marketplace performance overhaul
For a fashion marketplace similar to SixZeros, we cleaned up parameterized URLs, stabilized Core Web Vitals on collection pages, and clarified internal linking. The result was faster category browsing and a measurable lift in organic sessions to high-intent pages.
Ecommerce crawl budget clean-up
An ecommerce platform like MonoDrop had bots spending more time on filters than on products. We reworked sitemaps, robots directives, and canonical rules so crawlers focused on SKUs and money pages instead of noise.
Classifieds and listing app stability
On a property and roommate matching product similar to Roome, we made listing pages more discoverable and safe to crawl while keeping UGC under control, which improved both organic reach and user experience.
B2B visibility for a technical brand
For an industrial engineering site like ARTKB, we aligned structured data, performance, and internal links around core service lines to help more qualified decision makers find and trust the brand.
Why choose BYBOWU for technical SEO
- Engineers first, not "SEO hacks" — we build and ship complex web and mobile products every day, so our recommendations line up with how modern development teams actually work.
- Senior attention on critical issues — your audit and roadmap are led by senior specialists, not pushed to a junior with a crawl tool.
- Aligned with your entire stack — whether you are on WordPress, Laravel, Next.js, or a custom setup, we already work with these stacks across our web development and SEO services.
- Risk reduction, not experiments on your traffic — we design changes to be testable, reversible, and documented so your marketing, product, and engineering teams stay comfortable.
- Support beyond launch — if you want a partner watching Search Console and performance as you grow, we can continue through our Support & Maintenance services.
How engagement works in practice
We keep the collaboration simple so you always know what is happening and who owns what.
-
Initial call
A 30–45 minute conversation to understand your goals, timelines, tech stack, and current issues. We agree whether this will be a one-off audit or ongoing support.
-
Access and baseline
You grant access to Search Console, analytics, and relevant tools. We run initial crawls and performance checks to confirm scope and budget.
-
Audit delivery and live walkthrough
We present the roadmap, explain tradeoffs, and adjust based on your internal constraints so your developers and marketers are aligned.
-
Implementation phase
Depending on your preference, we handle implementation with our developers, pair with your in-house team, or provide detailed specs for your current agency.
-
Review, monitor, and plan next steps
We verify changes, monitor key metrics, and help you decide what to tackle in the next release cycle.
We are comfortable working async across time zones, with clients across the US and internationally, and we fit into existing workflows like GitHub, Jira, Trello, or your current tools.
Questions founders usually ask
How long does a technical SEO audit take?
For most small to mid-size sites, a focused audit takes 1–3 weeks from access to roadmap delivery. Very large or complex platforms with multiple languages, subdomains, or custom apps may take 4–6 weeks. We confirm a realistic timeline after the initial call.
What kind of budget should we expect?
Budgets depend on the size of your site and whether you want us to implement fixes. A compact health check is usually closer to a single sprint, while a full audit plus implementation can span several sprints. We will give you a clear range after a short discovery call, and you can also review our general ranges on the prices page.
Can you work directly with our developers or existing agency?
Yes. Many of our technical SEO engagements involve pairing with in-house development teams or other agencies. We are comfortable working in Git, participating in sprint planning, and adapting to your existing release process.
When will we see results from technical fixes?
Performance and UX improvements often show up in analytics within a few weeks. Changes related to crawling, indexation, or international setup typically take 4–12 weeks as search engines recrawl and reprocess your site. We set expectations by type of change so you know what to watch and when.
Do we need ongoing technical SEO help, or is a one-off audit enough?
If your stack is relatively stable, a one-off audit plus internal implementation can be enough. If you are shipping features quickly, planning a migration, or relying heavily on organic growth, ongoing technical support is usually safer and more cost-effective than emergency fixes later.
What stacks and platforms do you support?
We regularly work with WordPress, Shopify, custom PHP and Laravel apps, React and Next.js frontends, and various headless CMS setups. If you are on something unusual, we will review it during discovery and confirm that we are the right fit.
Next step: get a technical SEO roadmap you can actually ship
If you are tired of guessing at technical SEO and want a concrete, developer-ready plan, we should talk. In most cases we can review your site and return an initial assessment and budget range within one business day.
Request a technical SEO audit →
If you prefer to start smaller, we can focus first on Core Web Vitals, crawl and indexation, or an upcoming migration, then expand once you see the impact.
