Technical Site Audits for Teams That Need SEO Results, Not Noise
Your rankings rarely fall off a cliff overnight. They drip away as JS bloat piles up, redirects stack, templates clash with Core Web Vitals, and indexing signals get messy. Our technical site audits find that friction, quantify the impact, and turn it into a roadmap your developers can actually ship.
BYBOWU is a web and app development agency based in Phoenix, AZ, working with teams across the US and worldwide. We run audits the way product and engineering teams expect: data-driven, precise, and grounded in business metrics like revenue, demos, and qualified leads.
This audit is a good fit if you want:
- Faster load times and stronger Core Web Vitals without guesswork.
- Cleaner crawl, indexing, and canonical signals so the right pages rank.
- Dev-ready tasks your team can pick up without weeks of clarification.
- SEO wins that show up in pipeline, revenue, and lower acquisition costs.
The hidden technical problems that quietly cap your growth
Most sites we audit already have decent content and backlinks. The real ceiling is technical friction that is hard to see from Search Console or a generic crawl export.
- Slow pages that bleed revenue. Heavy JS, unoptimized images, blocking scripts, and weak caching make every campaign more expensive and every conversion harder.
- Crawl and index confusion. Robots rules, XML sitemaps, canonicals, and noindex tags that send mixed signals and waste crawl budget on the wrong URLs.
- Duplicate and thin URLs. Filters, parameters, and variants multiplying near-identical pages and diluting authority across thousands of URLs.
- Template-level issues at scale. One layout or component causing CLS, INP problems, or schema errors across your entire blog, catalog, or app.
- Security and HTTPS gaps. Mixed content, outdated plugins, redirect chains, or protocol inconsistencies that hurt trust, rankings, and stability.
Individually, these look like minor annoyances. Together, they decide how much traffic you can win, how much of it converts, and how stable your results are when algorithms shift.
What we audit and how deep we go
We do not hand you a raw crawler export. Every audit is structured around clear pillars and ends with prioritized, dev-ready actions.
Crawlability and site architecture
If crawlers cannot reliably reach and understand your content, nothing else matters. We map how bots and users move through your site and remove friction, especially on modern stacks like Next.js, React, Laravel, and Shopify.
- Robots.txt directives, crawl allowances, and disallow rules.
- XML sitemap coverage, freshness, and alignment with index targets.
- Orphan pages, deep URLs, and faceted or filtered navigation.
- Handling of 3xx, 4xx, and 5xx responses, soft 404s, and redirect chains.
- Rendering behavior for JS-heavy frameworks and dynamic routes.
Indexing, canonicals, and duplicate content
We define which pages should be indexed and which should not, then align your signals so search engines see one clear version of each asset.
- Google Search Console coverage issues and trend analysis.
- Noindex, canonical, and robots conflicts across templates.
- Parameterized URLs (UTMs, filters, session IDs) and thin variants.
- Pagination and consolidation strategies for large catalogs.
- Internationalization and hreflang checks where relevant.
Performance and Core Web Vitals
We connect Lighthouse and field data to business metrics. The goal is not a vanity score; it is a faster, smoother experience for people who are ready to buy.
- Image strategy, including modern formats, responsive sizes, and lazy loading.
- CSS and JS minification, bundling, critical CSS, and code splitting.
- Server performance, TTFB, caching rules, CDN configuration, HTTP/2 and HTTP/3 readiness.
- Third-party scripts and tag manager hygiene for ads, analytics, and widgets.
Mobile experience and page experience
With mobile-first indexing, Google judges you by your worst mobile templates. We test on real devices and network conditions, not just emulator screenshots.
- Viewport configuration and responsive breakpoints.
- CLS on key templates, including navs, banners, modals, and interstitials.
- Tap targets, font sizes, and interaction friction on core journeys.
- Image and font loading strategies for slower connections.
- PWA, service worker, and offline-readiness checks where they matter.
HTTPS, security, and platform risk
Security issues damage trust, rankings, and uptime. We highlight what is urgent, what is risky, and what is useful to plan for later.
- HTTPS coverage and canonical protocol consistency.
- HSTS and key security headers.
- Mixed content and assets still loading over HTTP.
- Plugin and theme update status and known vulnerabilities, especially on WordPress.
Structured data and rich results
We ensure your schema markup supports the search features that matter for your business, from products to FAQs, articles, and events.
- Schema coverage by template and content type.
- Validation errors, warnings, and nested entity hygiene.
- Opportunities to earn or improve rich results and click-through rates.
How the technical audit process works
The output is only as good as the inputs and the handoff. We keep the process clear so your team can move quickly.
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Discovery and goal alignment
Short call to clarify your KPIs (revenue, leads, signups), tech stack (Next.js, Laravel, WordPress, Shopify, custom), and constraints. This keeps the audit focused on changes that can actually be implemented. -
Data access and diagnostics
You provide temporary access to Google Search Console, GA4, and, where possible, hosting or CDN tools and error logs. We run structured crawls, review field data for Core Web Vitals, and correlate findings with live traffic. -
Impact and effort prioritization
Each issue is scored for business impact and engineering effort. We group them by templates, components, and routes so your developers see a clear backlog instead of an overwhelming report. -
Walkthrough with your team
We present the findings, walk through the roadmap, and take questions from marketing, product, and engineering. Everyone leaves with the same mental model and next steps. -
Post-audit support
For 30 days after delivery, we stay available to sanity-check implementations, review technical changes where helpful, and look at early performance shifts with you.
What you get from a BYBOWU technical site audit
This is not a dense dump of charts. It is a practical playbook your team can work through in sprints.
- A comprehensive technical audit document, organized by theme and template.
- An issue scorecard with High, Medium, and Low priorities and expected impact.
- A Core Web Vitals and performance summary with clear benchmark snapshots.
- A crawl, indexing, and canonicalization blueprint for your site structure.
- Structured data and rich result validation with specific implementation guidance.
- Dev-ready tickets or ticket outlines with acceptance criteria and practical examples.
- A recording of the live walkthrough plus a follow-up check-in to review progress.
If you want help implementing, we can partner with your in-house team or handle the work through our broader technical SEO services, performance optimization, or web development capabilities.
What you can order
- Essentials Technical Audit — Focused review for smaller marketing or B2B sites (up to ~2k URLs) that need clear quick wins on crawlability, indexing, and speed.
- Ecommerce and Catalog Audit — Deep dive for Shopify, WooCommerce, or custom ecommerce catalogs, focused on faceted navigation, product variants, Core Web Vitals, and revenue-critical templates.
- SaaS and Web App Audit — Technical audit for Next.js, React, or Laravel-based apps with authenticated areas, complex routing, and dashboards, aligning SEO and performance with product usage.
- Publisher and Content Hub Audit — Structured analysis for large content libraries and blogs, targeting crawl budget, template-level issues, schema coverage, and internal linking.
- Enterprise-Scale Technical Audit — For sites with 50k+ URLs; includes crawl sampling strategy, log file insights, risk assessment for large changes, and phased rollout planning.
Why choose BYBOWU for technical site audits
- Engineering-level detail, marketing-level clarity — We speak both developer and CMO. You get precise technical findings translated into business impact, not just tool screenshots.
- Experience with modern stacks — Our team builds and maintains products on Next.js, Laravel, WordPress, Shopify, and custom stacks, so our recommendations fit real-world codebases and workflows.
- Actionable, not academic — Every recommendation is framed as a change that can be implemented, tested, and measured, with priority and effort clearly stated.
- Transparent process and timelines — Typical audits take 10 to 20 business days, with milestones and communication defined up front.
- Ongoing partnership if you need it — After the audit, you can keep us involved through support and maintenance, SEO and digital marketing, or consulting.
Proof it works in the real world
Marketplace performance and crawl cleanup
For a fast-growing marketplace similar to BEZET, we audited thousands of product and category URLs. The resulting roadmap focused on simplifying variant URLs, tightening crawl rules, and improving image delivery, which helped stabilize rankings and improve user experience during rapid growth.
SaaS platform with complex routing
A web app project like Roome needed clarity on which routes should be indexed and how to handle gated content. Our audit aligned technical SEO with product flows so that search engines focused on the right marketing and onboarding paths.
Wholesale and ecommerce complexity
For a wholesale and dropshipping platform similar to MonoDrop, we addressed crawl waste, duplicate listings, and performance bottlenecks. The prioritized backlog guided engineering sprints that reduced technical debt while supporting new feature releases.
Questions founders usually ask
How long does a technical site audit take?
Most audits are completed in 10 to 20 business days once we have access to analytics, Search Console, and the site itself. Larger or more complex properties can take longer, but we set expectations and milestones before we start.
What size sites do you work with?
We work with everything from focused B2B sites with a few hundred URLs to marketplaces and publishers with tens of thousands of pages. The scope and pricing scale with the number of URLs, templates, and platforms involved.
Will this require a full rebuild of our site?
Usually not. Many wins come from targeted improvements to templates, assets, infrastructure, or configuration. If we believe a rebuild is the most efficient path, we explain why and outline options using our web development or website redesign services.
Can you work with our existing agency or in-house dev team?
Yes. Many of our audits are done in collaboration with internal teams or other agencies. We provide clear documentation, join working sessions when needed, and help prioritize changes so everyone pulls in the same direction.
Do you only work with Phoenix-area companies?
No. We are headquartered in Phoenix, but most of our technical audits are for teams across the US and internationally. The entire process works well over video calls, async notes, and shared tools.
How will we measure the impact of the audit?
We align on metrics before we start, for example organic traffic to key pages, Core Web Vitals, conversion rate on key funnels, or lead volume. Recommendations include how to track and validate impact so you can see what changed over time.
Ready to turn technical debt into predictable growth?
If you suspect technical issues are holding back your SEO, paid campaigns, or conversion rates, we can give you a clear picture and a practical plan.
Share your domain, stack, and growth goals, and we will reply within one business day with a recommended audit scope, pricing range, and timeline.
Contact us to schedule your technical site audit or email us at [email protected].
