BYBOWU's Technical Site Audit services find and rank the crawl, speed, indexing, and security problems that are holding back your growth. Then, we turn them into a plan that your team can quickly put into action.
What you get:
- Full crawlability and indexing diagnostics
- Core Web Vitals and site performance audit
- Mobile-first, HTTPS, and security checks
- Structured data and canonicalization review
- Impact/Effort scorecard with dev-ready fixes
- Founders and CMOs needing quick wins and a clear roadmap
- Ecommerce, SaaS, Publishers, and Service businesses
- Sites built on Next.js, React, Laravel, WordPress, Shopify
Why a Technical Site Audit Matters Now
Google’s algorithms increasingly reward fast, secure, and easily crawlable sites. That means that technical SEO is no longer just a nice-to-have; it's a way to make money. Slow pages waste ad money, poor indexing slows down content ROI, and broken canonicals split link equity. Fix the problems, and every dollar you spend on content, ads, and outreach will go further.
What We Audit (and Fix) in Your Technical SEO
We analyze your site across six core pillars. At the end of each section, there are clear, prioritized actions and tickets that are ready for development.
Crawlability Analysis
If crawlers can't get to your content easily, your rankings are up in the air. We look at robots.txt, XML sitemaps, how deep internal links go, how JavaScript is rendered, how to avoid wasting crawl budget, and response patterns for 3xx, 4xx, and 5xx errors. We use Screaming Frog, Sitebulb, and server logs when they are available to map the crawl path and get rid of any problems.
- Robots' orders and rules that don't allow them
- XML sitemaps' coverage and how up-to-date they are
- Pages that don't belong to any other pages, deep pages, and faceted navigation
- Problems with hydration and JS-rendered content in frameworks like Next.js
Problems with Indexing
We find pages that should be indexed but aren't, as well as pages that are indexed by mistake. We fine-tune signals so that Google knows what should rank, from noindex tags and soft 404s to duplicate content and poorly set up pagination.
- Search Console coverage errors
- Noindex and canonical signal conflicts
- Handling thin content and parameterized URLs
- Internationalization and hreflang checks (if needed)
Site Speed and Core Web Vitals
Site performance is a direct factor in both ranking and conversion. We check LCP, INP (Interaction to Next Paint), and CLS on both mobile and desktop devices. We also compare Lighthouse and lab data to field data. Then we make a realistic plan to speed things up in the real world.
- Optimizing images (AVIF/WebP, responsive sizes, and lazy loading)
- Minification of CSS and JS, splitting of code, and critical CSS
- Server response time (TTFB), caching, CDN, and readiness for HTTP/2/3
- Third-party script management and tag manager cleanliness
Mobile Optimization
With mobile-first indexing, your mobile experience is the most important thing. We test the stability of responsive layouts, the size of tap targets, the readability of fonts, and the strength of networks on real devices. We also check mobile rendering for dynamic frameworks to make sure the content is the same.
- Viewport settings and responsive breakpoints
- CLS on mobile templates (navs, banners, interstitials)
- Ways to load images and fonts for people with slow internet connections
- PWAs, service workers, and being ready to work offline (if applicable)
HTTPS and Security
Trust and rankings are affected by security signals. We check SSL implementations, mixed content, redirect chains, HSTS, and cookie security flags. We also mark old plugins and known security holes, especially on WordPress, before they hurt performance or SEO.
- Only HTTPS coverage and consistency with the canonical protocol
- HSTS and headers for security
- Loading mixed content and assets over HTTP
- Check the status of plugin/theme updates and scan for vulnerabilities
Schema Markup and Structured Data
Structured data is the quickest way to get rich results. We check the JSON-LD implementation for Products, Articles, FAQs, How-Tos, Organizations, Events, and Breadcrumbs. After that, we use Google's Rich Results Test to check the schema and fix any problems or missing required properties.
- Template and content type schema coverage
- Errors, warnings, and nested entities in validation
- Chances to improve rich results and snippets
Canonicalization & Duplicate Content
Canonical problems quietly lower rankings. We check canonical tags to make sure they are consistent with the domain/protocol, the indexation intent, the parameters, and the pagination. This step is very important for consolidating equity if you have an ecommerce catalog or a site in more than one language.
- Conflicts between self-referencing canonicals and cross-canonical canonicals
- Handling UTM, session IDs, and URL parameters
- Best practices for pagination (options for rel="prev/next")
Core Web Vitals: From “Red” to Revenue
Let’s be honest: a good Lighthouse score feels nice, but revenue comes from field data. We make sure that your CWV improvements are in line with real user data. Prioritization is based on which changes will have the biggest effect on conversions with the least amount of work from engineers.
Optimize hero images, server TTFB, and render-blocking resources. We group together improvements that are above the fold so that we can quickly move more pages into the "good" bucket. To keep interactions quick, cut down on main-thread work, put off non-critical JS, and tame third-party scripts.
Reserve space for images and ads, stabilize fonts, and audit UI shifts—especially on mobile navs and banners.
Our Technical Audit Process
- Discovery & goal alignment: We align on KPIs (rankings, revenue, leads), platforms (Next.js, WordPress, Shopify, custom), and timelines.
- Data access: We can get a full picture without bothering your team by giving us temporary access to Search Console, GA4, CMS, and hosting/CDN. We use enterprise-grade tools and custom scripts to get information about crawlability, indexing, speed, and on-page data for a full-site crawl and diagnostics. We organize our findings into groups based on their themes and map them to templates, components, and routes so that developers can easily fix them.
- Impact/Effort prioritization: A simple scorecard makes sure you send out the fixes with the best return on investment first. You get a list of tasks that are ready for development, along with acceptance criteria and examples for quick implementation. We show our findings, answer questions, and stay on call to check fixes and measure gains.
What You’ll Receive
- Comprehensive technical site audit (typically 45–90 pages)
- Scorecard with High/Medium/Low priority and expected impact
- Core Web Vitals and speed test report with before/after benchmarks
- Structured data validation and implementation guidance
- Canonicalization and indexation blueprint
- Dev-ready tasks with acceptance criteria and code examples
- Recording of a live walkthrough plus a 30-day progress check
Curious about implementation support? You can get it by asking for it through our Technical SEO services.
Case Studies: From Findings to Wins
Problem: Slow mobile LCP, heavy JS, and duplicate product variants. The answer is to fix the images and CDN, delay the JS, and fix the canonical links. In 60 days, the result was +28% organic revenue and +36% faster LCP.
Problem: Crawl waste on gated pages and poor internal linking to product features. Solution: tighten robots, rebuild XML sitemap, and use hub-and-spoke links. Result: 42% more clicks on non-branded items and 18% more requests for demos.
Problem: Canonical conflicts and template CLS. Solution: Aligning canonical tags and stabilizing ad slots. Result: 31% more impressions and 54% to 92% more "good" pages on CLS. Want to see more results and ways to do things? Check out our SEO audits in the portfolio.
Built for Modern Stacks
As a US-based studio, BYBOWU ships production-grade fixes across modern frameworks: Next.js and React apps, Laravel backends, WordPress themes/plugins, Shopify, and headless setups. We can work directly with your development team or take care of the fixes from start to finish if you need help.
Timeline and Pricing
Most audits complete in 10–20 business days depending on site size and access. The price goes up with the number of URLs and how hard they are to find. We'll help you choose between tiers based on your goals and deadlines.
- Small sites (≤2k URLs): fast-turn audits with clear quick wins
- Mid-size (2k–50k URLs): template-level deep dives and log insights
- Enterprise (50k+ URLs): crawl budget analysis, data sampling, and phased rollouts
Get a fast quote and timeline on our audit pricing page.
Frequently Asked Questions
How often should I do a technical audit?
At least twice a year, or after any big change to the site (like a migration, redesign, template overhaul, or new CMS). A quarterly audit keeps problems from getting worse and protects your rankings while you grow if you publish or deploy once a week.
Do speed issues affect ranking?
Yes. Core Web Vitals and other page experience signals affect how visible a page is and how many people buy something. Speed alone won't get you to the top of the search results, but poor performance makes it hard to compete and hurts conversion rates, ad Quality Scores, and engagement.
Can you help put the fixes into place?
Of course. We can work with your developers or do it ourselves. Our audit has dev-ready tickets, acceptance criteria, and examples to speed up delivery. Check out our SEO audit and technical SEO services if you need help all the time.
Turn Technical Debt into Growth
Stop guessing why rankings stall. Get a clear technical roadmap that you can start working on right away, with ROI as the main priority. Book a Technical Site Audit now to make sure your site is fully optimized.
Are you ready to begin? You can reach us by email at [email protected] or by filling out our contact form.