If your product works well at home, it's likely to succeed overseas—as long as people can actually find you. To increase visibility across markets, BYBOWU's international SEO services incorporate geo-targeting, country-specific content, hreflang SEO, and multilingual keyword research. To help you rank where your customers search, we create a global SEO strategy that takes into account linguistic, cultural, and SERP variations, from Baidu, Yandex, and Naver to Google and Bing.
Decision-stage leaders pick us because we deliver a roadmap your team can own, a clear return on investment, and a clean implementation. You'll understand what needs to be done, why it's important, and when the results will show up.
Multilingual Keyword Research: match demand by market
Translating keywords rarely works. French buyers search differently than Quebec buyers. Our multilingual SEO research shows you how people search in each location, including language, synonyms, and intent, so your pages draw in the right people from the right countries.
How we find international opportunities
- Intent mapping by locale: We classify queries as informational, commercial, or transactional to align content with buyer stage.
- Local language nuance: Native‑level research avoids false friends and literal translations that miss search volume and context.
- SERP feature analysis: Understand featured snippets, People Also Ask, shopping, and aggregator influence per market.
- Global engines: Evaluate Google/Bing plus Baidu (CN), Naver (KR), and Yandex (select markets) when relevant.
- Priority score: Volume, difficulty, and revenue potential guide which keywords deserve pages vs. supporting content.
Deliverable: a country‑specific keyword map with titles, H2/H3 suggestions, and internal linking paths—ready for content production. See our Keyword Research capabilities in Technical SEO to link strategy with execution if you require research at scale.
Hreflang Implementation: the foundation of international SEO
Hreflang tags inform search engines which version of a page to serve based on language and region. When done correctly, they lessen bounce from the incorrect location and stop cannibalization. When done incorrectly, they lead to indexing confusion. To ensure that every market receives the correct page, we rigorously validate the implementation of hreflang SEO.
Our hreflang best practices
- Canonical + hreflang harmony: Each localized URL is self‑canonical and references alternates, including
x-defaultfor global fallbacks. - Sitemaps or HTML tags: We scale via XML sitemaps for large sites; HTML tags for smaller footprints—always with reciprocal references.
- Correct language‑country pairs: en‑US vs en‑GB, pt‑BR vs pt‑PT—no generic “en” for region‑specific content.
- Pagination & parameters: We set hreflang on canonicalized URLs only—filter pages are excluded unless canonical and indexable by design.
- Automated QA: Nightly integrity checks catch broken alternates and mismatched return tags before they impact rankings.
Outcome: cleaner indexing, higher relevance per market, and less cannibalization between similar language versions (e.g., English US vs UK).
Geo‑Targeting: signal the right country and intent
Ranking overseas involves geography as much as language. To help search engines determine which market each version targets and why it merits a ranking, we integrate technical and content signals.
- GSC targeting: Country targeting for subfolders or subdomains where applicable. By default, ccTLDs are country-specific.
- Local signals: Currency, address formats, phone numbers, shipping/payment methods, and customer support details by market.
- Structured data: Organization/LocalBusiness schema with localized attributes and sameAs profiles per region.
- CDN and speed: Edge delivery and image/CDN optimization to meet Core Web Vitals in each target region.
- Backlinks and PR: Country-relevant link earning and media mentions—essential trust signals for competitive SERPs.
We also protect against aggressive auto-redirects. Language selectors ought to be easy to use and crawl; IP-based forced redirects frequently degrade indexing.
International Site Structure: ccTLD, subdomain, or subfolder?
Targeting flexibility, maintenance, and authority flow are all impacted by your structure. In order to scale cleanly, we first model the benefits and drawbacks before standardizing internal links, sitemaps, and URL naming.
- ccTLDs (example.fr): The strongest geo signal, useful for outreach and PR. Requires additional operations overhead and separate domain authority building. Good for complex governance, weaker for consolidated authority.
- Subfolders (example.com/fr/): Easiest to manage and consolidate authority. Works well with shared tech stacks and GSC targeting.
In order to help users (and crawlers) find the correct versions quickly, we also design language selectors, breadcrumb conventions, and internal linking between equivalents. We align product variations, inventory, and price feeds by country for e-commerce in order to support conversion and SEO.
Our international SEO process—predictable and scalable
You need clarity, not chaos. Our framework expedites the launch of improvements across markets and maintains stakeholder alignment.
1) Discovery & audit
Traffic by country, current rankings, site architecture, and crawl/index health. We flag weak localization and cannibalization.
2) Multilingual keyword map
Locale-specific demand with intent, volume, difficulty, and content formats.
3) Structure & hreflang plan
Select ccTLD vs subfolder vs subdomain. Define hreflang rules, sitemaps, and language selectors that scale.
4) Localization & transcreation
Translate with purpose. In addition to localized schema, currency, and trust signals, we modify messaging, examples, and call-to-actions.
5) Technical rollout
Install hreflang, structured data, internal links, sitemaps, and GSC settings. QA with automated checks and manual spot tests.
6) Measurement & iteration
Market-specific dashboards: rankings, CTR, conversions, and revenue. To protect gains and increase coverage, we iterate every month.
Do you want the details to be connected from beginning to end? To operationalize your global roadmap, investigate related capabilities in Technical SEO and Keyword Research.
Content that respects culture—and converts
Tone and intent are frequently lost in direct translation. To establish credibility in each market, we collaborate with local editors and linguists.
- Transcreation over translation: Headlines, proof points, and CTAs adapted to local expectations and pain points.
- SERP‑aware formats: FAQ schema for question‑heavy markets, visual guides where image packs dominate, video where YouTube units rank.
- Trust cues: Local testimonials, case studies, and payment/shipping options that remove friction.
- Editorial guardrails: Style guides and terminology glossaries per market to keep voice consistent and compliant.
Case studies: international growth in practice
SaaS expansion—EU and LATAM
A US SaaS entered France, Germany, and Brazil. We used x-default for hreflang, localized pricing pages, and created a subfolder structure. Results include a 28% increase in LATAM trial activations in 90 days, 2.1× more demo requests from FR/DE, and +64% organic sessions in target markets.
Ecommerce—multi-market catalog
We provided multilingual product copy, localized schema, and country-specific collection pages for a DTC brand that was launching in the UK, AU, and JP. Result: +18% CTR from localized titles, +32% organic revenue abroad, and fewer wrong-market landings because of proper hreflang.
Are you interested in results specific to your industry? View highlights in our portfolio.
FAQs
Will this raise rankings globally?
Yes, when language, intent, and geo signals are aligned. International SEO is a system, not a switch. You can increase your visibility in each market by using geo-relevant content, proper hreflang, and localized keyword targeting. As authority compounds, anticipate earlier victories in look-alike markets and steady growth elsewhere.
Do I require distinct domains?
Not always. Strong geo relevance is indicated by ccTLDs, but independent authority building is necessary. Many brands succeed with subfolders (example.com/fr/) or subdomains (fr.example.com). After modeling the trade-offs between cost, governance, and SEO, we suggest a structure based on your objectives and available resources.
How long until we see results?
After technical fixes and initial content go live, most markets experience measurable movement in 6–12 weeks. Brand-new markets or competitive spaces may require more time. In order to show progress before the top three positions are achieved, we set milestones for indexation, rankings, CTR, and conversion.
Is machine translation sufficient?
If native editors review it, it can be a good start for low-impact pages. Invest in transcreation for revenue pages. Particularly in cases where compliance and cultural nuances are significant, the difference in engagement and conversion makes up for itself.
How do we calculate international ROI?
We attribute assisted conversions, track localized goals, and segment analytics by country/locale. Dashboards display rankings, CTR, conversions, and revenue by market to match budget with impact.
Pricing and timelines—clear from the start
Scope depends on markets, languages, and site complexity. Following a brief discovery, you will receive a written plan that includes a timeline with milestones, a structure recommendation, a keyword map for each locale, an approach to hreflang implementation, and content priorities.
- Typical timeline: 6–10 weeks for 2–3 markets; 10–16 weeks for 5+ markets, including content and link strategy.
- Deliverables: technical audit, multilingual keyword research, site structure plan, hreflang rollout, localized content briefs, and dashboards.
- Optional: local PR/link earning, international CRO, and marketplace SEO (e.g., regional shopping feeds).
Need budget ranges by scenario? Check out our pricing guide. By market, we link investment to anticipated traffic and revenue.
Are you prepared to confidently expand internationally?
We'll create your global SEO strategy, properly apply hreflang, and publish conversion-oriented localized content. A clear route to visibility in all relevant markets, without any ambiguous promises.
Start your international SEO campaign and go global. You can contact us by email at [email protected] or by phone at contact.