International SEO Services

International SEO services for teams expanding into new markets

You already know how to win customers at home. The challenge is repeating that in new countries without breaking your site, your reporting, or your team. BYBOWU's international SEO services are built for exactly that moment.

Based in Phoenix, AZ and working with clients across the US and worldwide, we help B2B and ecommerce teams design and implement international SEO that is technically sound, commercially focused, and realistic for your internal resources.

The problems we solve with international SEO

If any of this sounds familiar, it is time to get your global SEO under control:

• Country versions fight each other in Google, so the wrong language or market page ranks for key terms.
• You shipped translations, but organic traffic and conversions outside your home market barely moved.
• No one is sure whether to use ccTLDs, subfolders, or subdomains, and every region wants a different answer.
• Hreflang is "implemented" somewhere, Search Console keeps flagging errors, and nobody fully trusts the setup.
• Leadership wants to open 2–5 new markets, but there is no per-country keyword data, roadmap, or ROI expectation.
• Your dev and content teams are already busy, so anything that looks like a 60-page theory deck will die on arrival.

Our job is to replace that uncertainty with a clear architecture, a clean implementation, and a prioritized country-by-country plan.

How our international SEO process works

You do not need another generic audit. You need a sequence of decisions and changes that your team can execute and measure. Our process is structured but pragmatic.

1. Discovery and international SEO audit

We start by understanding where you are today and where you want to grow:

• Traffic, conversions, and revenue by country and language.
• Current site structure: domains, subfolders, subdomains, and language switchers.
• Crawl and index health across markets, including duplicates and keyword cannibalization.
• Existing hreflang and geo-targeting signals in code, XML sitemaps, and Search Console.

You get a concise audit that highlights risks, quick wins, and blockers that limit international visibility and conversions.

2. Multilingual keyword research and demand mapping

Translating your US keyword list is not a strategy. We run multilingual keyword research for each priority country so you see real demand, not guesses.

• Locale-specific intent: We map informational, commercial, and transactional searches at the country level, not just by language.
• Native-level nuance: We avoid literal translations and "false friends" that look high volume but miss your actual offer.
• SERP analysis per market: We review who already ranks, from marketplaces to local competitors, and where you can realistically win.
• Prioritization: Topics are ranked by volume, difficulty, and revenue potential so you know what to publish first.

The output is a country-level keyword map with page types, proposed titles and headings, and internal linking ideas. Your team or ours can take it straight into content production.

3. International site structure and hreflang blueprint

Before you translate or publish anything else, we define how your global site should actually be organized and how versions relate to each other.

• Structure recommendation: We compare ccTLD, subfolder, and subdomain strategies against your marketing goals, governance, and tech stack.
• Hreflang strategy: We map how language and country variants connect, including x-default for global pages.
• Canonical and hreflang alignment: Each localized URL is self-canonical and references its alternates, reducing cannibalization between similar versions such as en-US and en-GB.
• Deployment method: XML sitemaps for large catalogs, HTML tags for smaller sites, with clear rules for pagination and filtered pages.

Your engineering and content teams get a documented blueprint that removes guesswork when they create, localize, or retire pages.

4. Localization, transcreation, and geo-targeting

With the structure in place, we focus on making each market feel local and trustworthy, for both search engines and humans.

• Transcreation of critical pages: Pricing, product, and core landing pages are adapted, not just translated, so messaging, examples, and CTAs match local expectations.
• Local trust and UX signals: Currency, VAT and tax notes, address formats, shipping and payment options, and support details that remove friction.
• Geo-targeting settings: When helpful, we configure country targeting in Google Search Console for subfolders or subdomains and align with your DNS or CDN setup.
• Performance by region: We consider Core Web Vitals and real load times by geography, then coordinate with your dev team or our web development and performance optimization teams if changes are needed.

For content-heavy or regulated niches, we also help you define per-market editorial guidelines so the brand feels consistent while respecting local culture and compliance.

5. Rollout, QA, and iteration

This is where international SEO efforts often fall apart. We treat implementation as a project with ownership and QA, not an afterthought.

• Technical rollout: Hreflang tags, XML sitemaps, internal links between equivalents, localized schema, and analytics or goal tracking by locale.
• Quality assurance: Spot checks in Search Console, manual SERP reviews from target locations, and automated checks for broken or mismatched alternates.
• Measurement: Market-level dashboards for rankings, CTR, conversions, and revenue so you can see which regions are actually working.
• Ongoing iteration: Monthly or quarterly refinement of content, internal links, and technical setup, especially as you launch new markets.

What you get from an international SEO engagement

We avoid vague recommendations that never get implemented. Typical deliverables include:

• International SEO audit with a clear list of technical, structural, and content issues, prioritized by business impact.
• Multilingual keyword and topic maps for each country or language, with proposed page types and on-page guidelines.
• Global site structure blueprint covering architecture, URL patterns, language selectors, and internal linking patterns.
• Hreflang implementation plan with exact tag formats, sitemap structures, and QA steps your dev team can follow.
• Localized content briefs for new or revised high-impact pages, including trust elements and local UX details.
• Reporting and dashboards showing rankings, traffic, and conversions per market so leadership can see ROI.

Scope is flexible, whether you are testing two new markets or building a repeatable international SEO playbook for 10+ countries.

How working with BYBOWU typically looks

We work best with founders, marketing leads, and operations owners who want a partner rather than a one-off "SEO package".

• 1–2 week discovery to align on products, markets, constraints, and existing SEO or analytics setups.
• Written plan and estimate with milestones, responsibilities (what we own vs what your team owns), and realistic timelines.
• Execution sprints where we implement or co-implement technical changes, support your writers, and stay aligned through regular check-ins.
• Optional ongoing support for monitoring, troubleshooting, and rolling out new countries as your roadmap evolves.

You can bring your own development and content teams, work with our Phoenix-based core team and distributed specialists, or use a hybrid model that fits your internal capacity.

Timelines and next steps

Timelines depend on the number of markets, languages, and your current technical setup, but as a reference:

• 2–3 markets: Around 6–10 weeks for audit, strategy, structure decisions, hreflang setup, and core content rollouts.
• 5+ markets: Around 10–16 weeks, especially if you also need deeper content planning, governance, or migration work.

If you want specific ranges for your situation, we can usually provide an initial plan and estimate within one business day after a short conversation.

Ready to see what international SEO could do for your business?

Tell us about your markets and goals, and we will outline a realistic international SEO roadmap that connects structure, content, and metrics so global growth is something your team can actually execute.