SEO copywriting for teams that care about pipeline, not just pageviews
Your content should bring in people who are ready to talk, test, or buy, not just inflate your analytics. BYBOWU's SEO copywriting services connect keyword strategy with clear, persuasive writing so that the right visitors find you and know exactly what to do next.
We are headquartered in Phoenix, AZ and work with B2B, ecommerce, and service companies across the US and worldwide. If you have a good product and a sales process that works, we help you turn organic search into a reliable acquisition channel.
The content problems we typically fix
If any of this sounds familiar, you are not alone:
- Traffic that does not convert: You rank and get visits, but demo forms and carts are quiet.
- Pages that sound like everyone else: Generic how-to content that never lands a serious lead.
- No clear content roadmap: Publishing is reactive and disconnected from revenue targets.
- Messy on-page SEO: Weak headings, thin meta tags, and orphan pages that search engines ignore.
- Slow, painful publishing: Drafts are not CMS-ready, so posts sit in inboxes for weeks.
- AI noise and duplication: Content that is technically correct, but shallow and easy to ignore.
Our goal is simple: fewer, better pieces that ship quickly and have a clear job in your funnel.
How our SEO copywriting process works
We keep the process structured and predictable so your team is never guessing what happens next.
- Discovery and alignment
We run a short working session to understand your ICP, offers, positioning, and current organic performance. We review your existing site, core competitors, and priority SERPs to find realistic opportunities. - Keyword and intent mapping
We turn raw keyword ideas into a practical map. Each page gets a primary keyword, supporting terms, and a clear intent label (problem-aware, solution-aware, comparison, transactional). This ties content to funnel stages and sales conversations. - Outline and structure
Before we write, you see the plan: page angle, H1–H3 structure, key talking points, CTAs, and internal link targets. This is where we confirm voice, tone, and any claims or phrases that must appear. - Writing and on-page optimization
Senior copywriters draft the content. We write for humans first and search second, then layer in primary and secondary keywords, entities, and on-page best practices without turning the article into keyword soup. - Review, revision, and CMS handoff
You get two rounds of revisions. Final deliverables include copy, meta tags, suggested slugs, internal link recommendations, and implementation notes so your team can paste into WordPress, Shopify, a headless CMS, or a custom backend with minimal friction.
If you need deeper research upfront, we can pair copywriting with keyword research services or a SEO audit so we write only for opportunities that can actually move the needle.
What you actually receive from BYBOWU SEO copywriting
Every engagement is scoped to your needs, but a typical set of deliverables includes:
- Editorial brief for each piece: Target audience, search intent, angle, outline, and primary/secondary keywords.
- CMS-ready copy: Clean, structured content with headings, bullets, and formatting that plugs straight into your CMS.
- On-page SEO package: Suggested meta title and description, H1–H3 hierarchy, URL/slug, internal link map, and anchor text suggestions.
- Semantic coverage checklist: Entities, related terms, questions, and FAQs that support topical depth and long-tail rankings.
- CTA and conversion framing: Primary and secondary CTAs tailored to the page type, with simple objection handling and proof points.
- Quality and brand checks: Two revision rounds plus final checks for accuracy, tone, and accessibility basics like clear headings and link text.
- Optional enhancements: FAQ or HowTo sections suitable for schema, suggestions for supporting visuals, and alt-text recommendations.
The outcome is content your team can publish quickly, with a clear job in your marketing and sales workflows.
What you can order
- Core SEO page rewrites — Conversion-focused rewrites for high-value pages such as home, product/service, pricing, and key landing pages, with full on-page SEO optimization.
- SEO content hub bundle — A focused cluster of 5–12 articles around a specific theme, each with briefs, drafts, and an internal linking plan to build topical authority.
- B2B comparison and alternative pages — "X vs Y", "Best tools", and "[Competitor] alternatives" pages that capture high-intent searches and support your sales team.
- Ecommerce SEO copy package — Search-friendly category and collection pages, plus templates for product descriptions that balance SEO with conversions.
- Local and international SEO pages — Location or region pages, multi-language drafts, and localized copy that aligns with local SEO or international SEO campaigns.
- Full content roadmap and launch set — For new sites or redesigns, a structured content plan and an initial batch of pages and articles ready for publishing alongside your new build.
How we write for people first, then for search
Search engines reward content that users stay on, share, and act on. Our writing principles reflect how real people read:
- Voice of the customer: We borrow the language your buyers use in calls, tickets, and reviews, so pages feel familiar instead of scripted.
- Scannable structure: Short paragraphs, clear subheadings, and bullets that let busy readers get the point in seconds.
- Plain, direct language: Simple wording and strong verbs, with technical detail only where your audience expects it.
- Strategic CTAs: Clear next steps placed where attention is highest, with low-friction options for early-stage visitors.
- Real-world E-E-A-T signals: Space for data, process snapshots, short stories from your work, and author or team credentials.
Content ends up sounding like a sharp, experienced person on your team, not an anonymous list of keywords.
Proof it works in the real world
Marketplace copy that brings in buyers
For a modern apparel marketplace, we supported a new web build with SEO-focused category and landing page copy. Clear product positioning and structured content helped the team see stronger engagement and more qualified inbound interest after launch.
B2B platform content that clarifies the offer
A logistics and dropshipping platform needed copy that translated a complex product into simple outcomes. We wrote core pages and supporting content that made it easier for prospects to understand value and start conversations.
Service business pages that reduce friction
For a professional services firm, we worked on service, pricing, and FAQ content. Better structure and clearer CTAs made it simpler for visitors to choose a plan and contact the team.
These projects sit alongside our broader web and app portfolio, where content, design, and engineering work together instead of fighting each other.
Why choose BYBOWU for SEO copywriting
- Strategy plus execution, under one roof — We connect keyword research, content, design, and development. If your site is built or maintained by us, copy, UX, and technical SEO move in sync.
- Senior attention on every piece — You are not getting generic, AI-spun drafts. Experienced writers and SEO specialists work on your content, then review together before anything reaches you.
- CMS and dev-friendly handoffs — Our team ships content the way engineers and content managers want to receive it, which keeps publishing fast and clean.
- Flexible scope for growing teams — Need a one-time clean-up, or a sustained content engine? We can start focused and expand once results are clear.
How engagement typically works
We keep collaboration simple so you can move quickly without losing control of the message.
- Project-based work: Best for launches, redesigns, or a defined batch of pages and articles. You get a clear scope, timeline, and fixed or not-to-exceed budget.
- Ongoing content production: Monthly or quarterly calendars for blogs, resource hubs, and SEO landing pages. Ideal once we have validated what works for your audience.
- One-time audit and rewrites: We review core pages, identify quick wins, and rewrite the highest-impact content first.
Most clients see first drafts within 1–2 weeks of kickoff. From there, we can move into a steady cadence that matches your publishing capacity and development resources.
If you also need help with broader SEO, we can pair copywriting with SEO optimization services, on-page SEO, or content SEO for a more complete program.
Questions founders usually ask
How much does SEO copywriting with BYBOWU cost?
Budgets depend on scope, complexity, and how much research is required. Many focused projects start in the low four figures for a small set of critical pages, and larger content hubs or ongoing programs are priced monthly. After a short call, we will outline options with ranges so you can decide what fits.
How long before we see results from new content?
You can usually feel the difference in clarity and sales conversations as soon as pages go live. Organic traffic and rankings typically move over several weeks to a few months, depending on your domain strength, competition, and how many pieces we publish.
Can you work with our in-house marketing or content team?
Yes. Many clients bring us in as a senior extension of their internal team. We can own specific sections, create briefs for your writers, or handle the highest-value pages while your team covers supporting content.
Do you use AI tools to write content?
We may use tools for research and outlining, but the core copy is written and edited by humans. Our focus is on clarity, accuracy, and differentiation. If you are exploring more automation, we also offer AI content generation services with clear guardrails.
What if our product is technical or niche?
That is common for us. We do a quick ramp-up on your product and market, ask targeted questions, and use subject-matter interviews when needed. The goal is to preserve technical accuracy while making the content easy to understand for buyers and stakeholders.
Do you handle publishing and measurement too?
If we manage your site or work alongside your developers, we can support publishing and basic analytics tracking setup. We make sure pages are implemented correctly, then your team can monitor performance or we can connect it with a broader SEO engagement.
If you want SEO content that sounds like your brand and supports real revenue, we would be happy to talk.
