Keyword Research Services

Search Intent Analysis: make sure your content meets the needs of your buyers

Google rewards relevance and intent alignment in 2025. We put questions into groups based on keywords for search intent—informational, commercial, transactional, and navigational—then create content that meets user needs and the features of the SERP. Why is this important? Because the rules for a "how to" guide and a "pricing" page are different.

• Classification of intent: We give each keyword a tag that tells us what it's for, what stage of the funnel it's in, what SERP features it has (PAA, featured snippets, shopping), and what format the content should be in.
• How much and how hard: Every target shows the monthly volume, competition, and an estimated opportunity score so you can decide where to put your efforts first.
• Mapping entities and meanings: We find related entities and questions to help you become an expert on a topic, not just get a few good rankings.

The end result is a content plan that answers real questions, gets clicks, and pushes visitors to convert without being too pushy.

Competitor Gap Analysis: rank where your competitors can't

Competitors show what's possible to win. We do a "keyword gap analysis" against direct and search competitors to find missed chances and easy wins. To be honest, you don't need to go after every head term because long-tail and mid-tail queries convert better and cost less to win.

• Overlap vs. whitespace: We separate table-stakes keywords from high-intent gaps that your competitors don't pay attention to.
• How hard it is by domain strength: We set targets based on your domain authority and content velocity so that you can get a realistic time to rank.
• The SERP landscape: Look at aggregators, marketplaces, and zero-click features to find fights you can win.

You will know which terms to protect, which to attack, and which to leave alone for now.

Long-Tail Keyword Strategy: Get conversions, not vanity metrics

High-volume terms are tempting, but researching long-tail keywords is where people buy things. We put together modifiers like "near me," "pricing," "best," "vs," and "for [industry]" to find buyers who know what they want. Instead of "inventory software," think "inventory software pricing."

• Focus on business and transactions: Targets that are in line with demos, trials, requests for quotes, and checkouts.
• Geo and niche layers: Location and vertical overlays for SEO that works for both local and industry-specific sites without hurting each other.
• Zero-click aware: Terms that can be answered directly are marked with other options, like FAQ schema, visual snippets, or paid support.

We don't just get more people to our site; we get people who are ready to do something.

Keyword clustering and mapping: establish topical authority

Because Google is moving toward semantic understanding, single posts won't work. We group keywords into themes and subtopics using clustering, and then we map them to a logical site structure and content calendar.

• Pillars and clusters: A pillar page with groups of related content that support it to make it more relevant and link to other pages on the site.
• On-page help: For each type of page, there are suggestions for titles, H2/H3s, FAQs, and schema.
• Don't eat your own: Make it clear what "owning pages" and canonical rules mean so that more than one post doesn't try to rank for the same term.

This layout makes it easier to write, crawl, and rank your content.

What you learn from BYBOWU's keyword research

• Master sheet of keywords: Volume, level of difficulty/competition, intent, SERP features, and priority score.
• Keyword map with clusters: Pillar and cluster assignments with suggestions for content types and internal link strategies.
• Calendar of content: A 90-day plan with page outlines, titles, meta templates, and goals.
• Suggestions for targeting: Which keywords should go on landing pages, blog posts, and programmatic collections?
• Writers' briefs: To win the snippet and get people to buy, you need to know what the reader wants, what angle to take, how to structure the content, and what quality signals to look for.

Do you want to know how this relates to execution? Find out more about our services, like Local SEO and Ecommerce SEO roadmaps. Need ranges for your budget? Go to our pricing page.

Case studies: from keywords to sales

Local services—qualified leads skyrocket

After making an intent-led keyword map and city-specific clusters, a regional services brand got 72% more organic leads in 90 days. We put "near me" and "emergency" modifiers at the top of the list, made location pages, and added FAQ schema to own more local SERP space.

Want to know how research affects design and content? Check out our services to link strategy to action.

Questions and Answers

How many keywords should I go after?

Don't just look at the number of things; look at the themes. Most sites should start with 6 to 10 main topics and 6 to 12 supporting cluster pages for each one. There should be one main keyword and three to five secondary keywords on each page. Every time, quality, internal linking, and topical depth beat long lists.

Are you ready to find your best chances?

We'll look at your market, figure out what people want, and give you a prioritized plan that your team can quickly put into action. Most research projects are done in one to two weeks.

Request research now to find the keywords that will make you the most money. You can get in touch at contact or send an email to [email protected].