Keyword research for teams who care about revenue, not just rankings
If your SEO plan is built on guesses, outdated lists, or whatever your tools export, you are leaving money on the table. BYBOWU's keyword research services turn scattered ideas into a focused strategy that attracts the right visitors and moves them toward demos, trials, and checkouts, not just pageviews.
We are a Phoenix, AZ–based web, product, and SEO studio working with founders and marketing teams across the US and worldwide. You bring your growth goals and constraints, we bring the research, structure, and clear next steps.
The real problem: too many keywords, not enough strategy
Most teams do not need more keyword ideas, they need a way to decide what matters.
- You are not sure which topics actually drive revenue versus empty clicks.
- SEO tools give you massive exports with volume and difficulty, but no priorities.
- Competitors keep outranking you and you are not sure where to push back.
- Your content team is busy publishing, but new pages rarely move the needle.
- Local and ecommerce opportunities are obvious, but hard to structure across cities, categories, and products.
Our job is to cut through that noise and give you a shortlist of opportunities that match your business model, domain strength, and timeline.
How we work: AI-assisted, senior-led keyword research
We combine SEO tools, AI, and hands-on experience to build an intent-led keyword map your team can actually ship. A typical engagement looks like this:
- Discovery and goals. We clarify your offer, margins, sales cycle, geographies, and what a "win" looks like for you: demos, inbound calls, carts, or signups.
- Market and SERP scan. We review how people currently search for your solution, what the SERPs look like in 2025 (AI overviews, aggregators, zero-click results), and where organic clicks still exist.
- Search intent analysis. Every target is mapped to intent (informational, commercial, transactional, navigational), funnel stage, and SERP features so content matches where the buyer is mentally.
- Competitor gap analysis. We compare you against both business competitors and search competitors to find gaps, easy wins, and topics that are not worth chasing yet.
- Long-tail and local layering. We build high-intent long-tail and geo-modified queries for SaaS, ecommerce, and local services so you are visible where buyers are closest to purchase.
- Clustering and mapping. Keywords are grouped into pillars and clusters, then mapped to a site architecture and content calendar with clear priorities.
The output is not just a spreadsheet. It is a plan for what to publish, in what order, and why.
What you get: concrete deliverables your team can execute
Every research engagement includes implementation-ready assets for your in-house team or existing agency.
- Master keyword sheet. A cleaned, deduplicated list with search volume, competition or difficulty, intent tags, SERP features, and a priority score based on opportunity versus effort.
- Keyword map and clusters. Pillar topics and supporting clusters, with recommended page types (landing page, blog, comparison, collection, FAQ, city page, etc.) and internal linking notes.
- 90-day content calendar. A sequenced plan that states which pages to create, in what order, and what each is supposed to achieve: traffic, leads, sales support, or authority.
- Targeting recommendations. Clear guidance on which keywords belong on core landing pages, content hubs, and programmatic or templated collections.
- Writer briefs and on-page guidance. For key pages, short briefs that cover reader intent, recommended angles, headings, FAQ opportunities, and suggested structured content.
You walk away with a battle plan your content, SEO, or product marketing team can execute without guessing.
Intent, competitors, and long-tail buyers: where we focus
Search is noisy. We focus on where you can still win and convert.
Intent-led keyword analysis
Google rewards relevance and intent alignment. We do not just chase volume, we look at why someone is searching and how they want to solve their problem.
- Intent classification. Each keyword is tagged by intent, funnel stage, and SERP features (People Also Ask, snippets, shopping, maps) so your content matches expectations.
- Opportunity scoring. For each target we estimate the balance of volume, difficulty, and business value so you know which topics deserve resources first.
- Entity and topic mapping. We identify related entities, subtopics, and questions so you can build topic authority, not random one-off posts.
Competitor gap analysis
Instead of chasing every keyword your competitors rank for, we prioritize gaps where you can realistically win.
- Overlap vs whitespace. We separate "must have" terms from unclaimed or under-served high-intent opportunities.
- Difficulty matched to your domain. Targets are calibrated to your current authority and publishing cadence, giving you a realistic time-to-impact.
- SERP reality check. We factor in aggregators, marketplaces, and zero-click elements so you avoid unwinnable battles and find angles where you can stand out.
Long-tail and commercial intent focus
High-volume head terms look nice in reports. Long-tail is where buyers live. We tilt your strategy toward high-intent phrases such as "best [solution] for [industry]", "[product] pricing", or "[service] near me".
- Business-first filtering. We favor terms that naturally lead to demos, trials, RFQs, and carts over broad, top-of-funnel queries.
- Geo and niche layers. For local and vertical plays, we build city, region, and industry overlays that work together instead of cannibalizing each other.
- Zero-click awareness. Where AI overviews or snippet-style answers dominate, we adapt formats or shift focus to terms with healthier click potential.
Clustering and mapping: build real topical authority
Search engines increasingly reward sites that cover topics thoroughly and logically. Single isolated posts rarely cut it. We organize your keyword universe into a structure that both bots and humans understand.
- Pillar pages and clusters. Clear pillar pages supported by tightly related cluster content to build depth, internal link equity, and stronger relevance.
- On-page outlines. For each key cluster, we suggest page focus, angle, key sections, FAQs, and potential structured data types.
- Anti-cannibalization rules. We define owning pages and canonical approaches so multiple posts do not fight for the same primary term.
The result is a site that is easier to crawl, easier to write for, and easier to scale.
What you can order
- Core keyword research sprint — 1–2 week engagement to build your master keyword list, clusters, and 90-day content calendar for one market or product line.
- Ecommerce keyword and category mapping — research focused on collection, product, and "best for" searches to structure categories and filters for organic revenue growth.
- Local and multi-location keyword plan — city and region keyword sets, service-line mapping, and page structure for local or regional service providers.
- B2B SaaS intent and comparison map — deep dive into use cases, integration terms, pricing, and "X vs Y" queries to feed product-led content and sales enablement.
- International and language expansion research — high-level keyword and structure plan for taking an existing site into new countries or languages, aligned with our international SEO services.
How engagement works
This service is a focused part of our broader SEO optimization services. You can book it as a standalone project or as the front end of a longer SEO partnership.
- Timeline. Most keyword research projects take 1–2 weeks from kickoff to handoff, depending on market size and complexity.
- Collaboration. We work alongside your internal SEO and content team, or act as your primary strategic partner if you do not have an SEO lead in-house.
- Review and handoff. We present findings on a call, walk your team through the logic, and answer questions so execution is straightforward.
- Optional follow-through. If you need help turning the plan into live pages, we can support with SEO copywriting, web development, or ongoing content SEO.
If you prefer asynchronous, we can also share Loom-style walkthroughs and written notes that your team can revisit at any time.
Proof it works in the real world
Marketplace with complex catalog
An apparel marketplace with thousands of SKUs used structured keyword research to rebuild category and filter pages. Clear clusters and buyer-intent terms made it easier for shoppers to find the right products and for the team to prioritize content.
Local services with urgent intent
A regional services business aligned pages around "emergency", "same day", and city-modified queries. The keyword map guided new city pages and FAQs that brought in more qualified inbound calls.
B2B product with long sales cycle
A B2B product team used comparison, integration, and pricing-focused keywords to plan content that addressed real objections. Sales and marketing finally shared one content roadmap tied to the funnel.
Why choose BYBOWU for keyword research
- Strategy first, tools second — we use the same tools everyone else does, the difference is in how we prioritize and connect them to your pipeline, not generic traffic targets.
- Technical and content under one roof — as a development and SEO studio, we know how keyword plans translate into real site structure, performance, and UX, not just PowerPoint decks.
- Clear communication and handoff — you get clean sheets, written notes, and live walkthroughs, so your team knows exactly what to do next week, not just "someday".
- Global perspective with local depth — headquartered in Phoenix and working with clients worldwide, we are comfortable with single-city plays, multi-region structures, and international growth.
Questions founders usually ask
How many keywords will we get?
We do not optimize for raw keyword count. Most projects end up with a few hundred to a few thousand targets, organized into 6–10 core topics and 6–12 supporting cluster pages per topic. Each important page gets one primary term and a focused set of close variants.
What kind of budget should we expect?
Pricing depends on the number of markets, languages, and product lines we need to cover. After a short intro call and a look at your site, we can usually provide a clear range and scope within one business day. You can also check our prices page for typical engagement levels.
Can you help after the research is done?
Yes. Many clients start with keyword research, then extend into content briefs, copywriting, on-page SEO, or technical work to support the plan. You can keep us on as an ongoing partner or use us just for the initial roadmap.
How quickly will we see results?
Keyword research itself does not move rankings until pages are built or improved. For most sites, early movement appears within a few weeks of publishing the first optimized pages. Stronger domains and sites with clean technical SEO tend to see impact faster.
How do you handle changing SERPs and AI overviews?
We review live SERPs, tag terms with zero-click or AI overview risk, and adjust recommendations accordingly. If a keyword is unlikely to send meaningful traffic, we will say so and recommend a different angle or format so your effort goes where it can pay off.
Next steps: get a keyword roadmap in 1–2 weeks
If you are ready to stop guessing and start investing in keywords that actually move revenue, we can help. Share a bit about your business, current site, and goals, and we will outline scope, pricing, and timelines before any commitment.
Contact us or email [email protected] to request keyword research and get an initial proposal, usually within one business day.
