Facebook & Instagram Ads

Targeting the right audience means reaching the right people, not just more people.

Great creative will fail if the targeting is bad. We use Meta's strong data signals to find the people who are most likely to take action and then narrow them down with exclusions and intent layers.

Core and interest targeting that really works

We make narrow-to-broad stacks based on what real buyers want, like their interests, behaviors, and demographics that are linked to the quality of leads or purchases. Think about "Shopify shoppers," "frequent online buyers," "B2B decision makers," and behaviors that people show when they are looking for something to buy.

Lookalike Audiences: turn your best customers into more of the same.

Meta's superpower is lookalikes. We give them your best signals, like closed-won leads, high-LTV buyers, subscription renewals, or high AOV orders. The scale gets better with better seeds.

We check LLA 1% for quality, and then we move up to 2–5% to reach more people. To keep things running smoothly across markets, we geo-segment LLAs by region for international brands.

Aligning creatively

Retargeting campaigns: get back to what you wanted and finish the loop

Most accounts don't spend enough on retargeting. We divide people into groups based on their intent and how recently they last interacted with you. This lets us send the right message at the right time without bothering your audience.

Smart segmentation

• Warm traffic: the number of site visitors over the past 30, 14, and 7 days, broken down by depth (product views, add-to-carts, and checkout initiates).
• People who engage with your videos, Instagram profiles, and ads more than 50% of the time.
• For current customers, there are upsell, cross-sell, and win-back flows that are specific to each product category or plan tier.

Strategy for offers and messages

We use FAQs, guarantees, reviews, and limited-time offers in retargeting. For B2B, we switch to proof and removing friction with case studies, clear pricing, and demos.

To protect brand sentiment, we check frequency and fatigue every day, change creatives, and limit users who have seen too much.

Creative Optimization: content that gets people to click and buy

Your biggest tool is your creativity. We make ad sets with a lot of different ideas and change them quickly based on the scroll-stop rate, click-through rate, thumb-friendly design, and conversion rate. The formats we use are:

• UGC videos and Reels: real stories that focus on benefits and have quick hooks in the first two seconds.
• Carousels are step-by-step pictures, feature breakdowns, or multi-product displays that get a lot of people interested.
• Static and motion: big headlines, moving highlights, and social proof overlays make it easy to understand.
• Stories first: vertical-first design, sticker CTAs, and short copy to make swiping easier.

Frameworks like PAS (Problem–Agitate–Solve) and AIDA help make value clear. We match the type of content to the stage of the funnel: educational for prospecting, objection-busting for retargeting, and urgency and trust for conversion.

Testing, Tracking, and Scaling: the keys to getting consistent ROAS

You can trust conversion tracking

There is no room for negotiation when it comes to accurate attribution. For sales-assisted funnels, we use Meta Pixel + Conversions API, server-side events, UTMs, and optional offline conversions. We connect lead events to CRM stages for B2B so you can see cost-per-SQL and cost-per-closed-won, not just cost-per-lead.

Ways to make your campaign bigger

• Vertical scaling: raise budgets on winning ad sets by 10% to 20% over time without having to start over with learning.
• Horizontal scaling: copy winners to new audiences, locations, and placements, such as Advantage+ Shopping Campaigns (ASC) for online stores.
• Use cost caps and ROAS targets when they make sense to protect your margins.
• Creative pipelines: Change the top-of-funnel creatives every two to three weeks to keep them from getting tired.
• Stability as you grow. We'd rather have a 3–4x ROAS for months than a spike for a week and then crash.

Case Studies: proof instead of promises

Want to see more examples and results? Check out our portfolio

What you can expect when we take care of your Meta ads

• Kickoff and setting up tracking: audit, pixel + CAPI, analytics, and CRM integration if needed.
• Interest stacks, LLAs, retargeting, and exclusions are all parts of audience architecture.
• Creative roadmap: ideas for each month, user-generated content briefs, and a plan for how to improve.
• Optimization cadence: checks every day, tests every week, and strategy resets every month.
• ROAS/CPA, creative winners, audience insights, and next steps are all clearly shown in the report.

• Budgets are different, but we usually suggest a starting point that can get 50–100 conversions per month to stop learning and start performing consistently.