Google Ads Management

Google Ads Management that treats ad spend like it is your own money

You are not buying traffic, you are buying demos, booked jobs, and revenue at a cost that makes sense. Our job is to make sure every dollar in Google Ads is pointed at that outcome, not at vanity metrics.

BYBOWU is a Phoenix, AZ based web, app, and growth partner working with founders and marketing leaders across the US and internationally. We manage Google Ads for Search, Performance Max, Display, and YouTube with one clear mandate: cut wasted spend, grow what works, and give you numbers you can defend in a board or leadership meeting.

If your CPCs keep rising, reporting is noisy, or the account looks busy but pipeline is thin, you are not alone. We come in as an experienced operator so you get disciplined structure, reliable tracking, and a steady cadence of testing without having to babysit your agency.

The problems we fix before scaling spend

Most underperforming accounts are not missing features, they are missing focus and clean data. Typical issues we see when we take over Google Ads management include:

• Bloated search terms and broad match chaos that suck budget into low-intent queries.
• No separation between brand, non-brand, and discovery campaigns, so you cannot see what really drives growth.
• Smart Bidding trained on bad data, duplicate conversions, or form fills that never become revenue.
• Performance Max quietly cannibalizing profitable Search campaigns.
• Attractive dashboards with no connection to pipeline, LTV, or margin.

We start by stabilizing the account. That means cleaning up structure, queries, and tracking so every optimization is based on truth, not wishful thinking.

How we design and run your Google Ads account

We manage the full stack of your Google Ads program: strategy, structure, creatives, bidding, and analytics. You do not have to coordinate three different vendors to get a clear answer.

• Intent-based structure: campaigns built around buying intent (brand, high-intent non-brand, mid-intent, discovery) instead of a giant bucket of inconsistent keywords.
• Smart keyword and query management: ongoing keyword research, weekly search term reviews, and strict negative keyword lists that protect budget from irrelevant clicks.
• High-clarity ad copy and assets: Responsive Search Ads with clear positioning and tested angles, plus sitelinks, callouts, price, and structured snippets set up to lift CTR without lifting CPC.
• Performance Max that plays well with Search: asset groups segmented by product or service theme, clean feeds, and brand exclusions where needed so PMax supports rather than cannibalizes core campaigns.
• Bidding tuned to your economics: using Maximize conversions or value for learning, then tCPA or tROAS once we have signal, plus value rules for new vs returning customers, key locations, and device behavior.
• Remarketing that adds profit, not noise: tightly defined audiences (site visitors, high-intent viewers, cart abandoners, quote requesters), thoughtful frequency caps, and brand-safe placements across Display and YouTube.
• Structured testing cadence: weekly tests on headlines and offers, regular landing page experiments (often together with our CRO and landing page team), and monthly account-level experiments.

The outcome is simple: fewer low-intent clicks, more qualified leads or purchases, and a bid strategy that reflects how your business actually makes money.

What you get: clear deliverables and reporting

We focus on practical deliverables you can see and measure, not endless documents.

• Account rebuild or refactor: a clean campaign and ad group structure around intent and themes, with consistent naming so you can read performance at a glance.
• Conversion tracking that reflects revenue: GA4 and Google Ads conversions, enhanced conversions, Consent Mode v2 readiness where needed, and spam-resistant call and form tracking.
• Offline conversion and revenue imports: CRM-based imports using GCLID or GBRAID so Google can optimize toward qualified opportunities and closed-won value, not just raw leads.
• ROI and unit economics view: clarity on CAC vs LTV, pipeline contribution, and blended efficiency so you understand where to push budget and where to pull back.
• Executive-friendly reporting: simple dashboards and monthly recaps that answer three questions: what did we learn, what improved, and what we are changing next.

You see exactly how ad spend flows into leads, opportunities, and revenue, without mystery metrics or hidden fees.

How engagement works

We keep the process straightforward so you always know what is happening and why.

1. Discovery and account review: we dig into your existing Google Ads account, analytics stack, and business model. Expect quick wins identified within the first few days.
2. Strategy and structure: we define intent tiers, campaigns, and budget allocations, then either rebuild or refactor your account with clean, documented structure.
3. Tracking and data cleanup: we make sure GA4, Google Ads conversions, enhanced conversions, call tracking, and key CRM events are configured correctly so optimization is based on real outcomes.
4. Bidding and launch: we choose the right bid strategy for each campaign, set realistic targets, and roll out the new structure in phases to control risk.
5. Ongoing optimization: weekly checks and tests on queries, ads, bids, and audiences, plus quarterly planning around larger changes like new product lines or markets.
6. Review and planning rhythm: recurring calls or async video summaries focused on results, next experiments, and budget decisions, tailored to how your team prefers to work.

If you want to start small, you can begin with an audit and implementation sprint, then move into full management once you see the impact.

Next step: get a straightforward Google Ads review

If you are spending on Google Ads and are not confident you are getting the pipeline you could, we can review your account and share what we would change and why.

Share your monthly spend, current CPA or ROAS targets, and a bit about your sales process, and we will respond with a clear, no-fluff plan.

Request a Google Ads review →