Ecommerce SEO services that focus on revenue, not vanity metrics
If organic is driving traffic but not orders, the problem usually is not "more blogs". It is how your categories rank, how your products answer buyer questions, and how well search engines understand your catalog. BYBOWU's ecommerce SEO services are for teams that want a clear plan, clean execution, and measurable sales growth across Shopify, WooCommerce, and Magento.
We combine ecommerce-focused technical SEO, intent-driven content, and practical CRO. The result is more qualified visitors, easier product discovery, and smoother checkouts, with recommendations your team can actually ship. Headquartered in Phoenix, AZ and working with brands across the US and worldwide, we act as your senior ecommerce SEO partner, not a generic vendor chasing keyword reports.
Quick wins first, compounding gains next. We stabilize indexing and crawl budget early, then scale growth through product page SEO, category hub strategies, and clean internal linking. Every sprint is tied to revenue, AOV, and margin, not just positions.
The problems we usually walk into
You do not need another 40-page audit that dies in a backlog. You need to know what is broken, what to fix first, and how that translates into sales. Common issues we solve:
- Invisible categories and collections for high-intent queries while broad, low-value pages soak up crawl budget.
- Product pages that get clicks but not orders because they miss key buying questions, social proof, or trust elements.
- Faceted navigation sprawl creating thousands of thin, duplicate URLs that confuse search engines and users.
- Platform quirks on Shopify, WooCommerce, or Magento causing duplicate URLs, weak schema, or slow load times.
- SEO and CRO disconnected, so rankings improve but revenue barely moves.
- No clear measurement link between SEO work and KPIs like revenue, AOV, margin, and inventory priorities.
Our job is to turn that chaos into a controlled, profitable system where search engines understand your structure and shoppers find the right product fast.
How our ecommerce SEO process works
We work in focused, transparent sprints so your team always knows what is happening, why it matters, and how to ship it safely.
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Discovery and goals
- Understand your business model, margins, seasonality, and core categories.
- Define success: revenue targets, AOV, blend of new and returning customers.
- Review GA4, Search Console, and paid search data to identify quick wins and existing demand.
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Technical and structural audit
- Audit crawl budget, indexation, canonicalization, and faceted navigation.
- Evaluate site speed and Core Web Vitals with an ecommerce lens.
- Map how your platform generates URLs, templates, and schema, including any app or plugin side effects.
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Keyword and intent mapping
- Map search demand by category, subcategory, and SKU-level modifiers.
- Group queries into clear intent clusters: browse, compare, buy now, and post-purchase.
- Assign keywords to specific categories, collections, and product templates to avoid cannibalization.
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On-page and template optimization
- Design SEO-ready templates for categories and product pages that also convert.
- Define internal linking rules for navigation, breadcrumbs, related products, and content hubs.
- Roll out structured data, reviews, FAQs, and trust elements consistently.
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Authority, CRO, and iteration
- Support content hubs, partnerships, and outreach to build authority where it actually matters.
- Run SEO-informed CRO improvements on key templates and checkout steps.
- Monitor GA4, Search Console, rankings, and revenue to refine the backlog and roadmap.
What you actually get: concrete deliverables
You get fewer PDFs and more things you can deploy. Typical outputs from an ecommerce SEO engagement include:
- Ecommerce SEO audit with prioritized issues, business impact, and effort estimates for your team or ours.
- Category and collection strategy that covers query mapping, template layout, pagination, filters, and consolidation rules.
- Product page SEO guidelines for titles, on-page structure, content depth, media, reviews, and trust signals.
- Technical implementation specs for developers: canonical logic, robots directives, sitemap structure, parameter handling.
- Structured data requirements for product, offer, review, breadcrumb, and listing elements.
- Measurement framework that ties SEO work to revenue, AOV, margin, and inventory health, not just traffic.
On the results side, stores we work with usually see cleaner indexation and reduced crawl waste within the first 4 to 8 weeks, then compounding gains in impressions, CTR, and organic revenue as changes roll across the catalog.
Platform-specific ecommerce SEO: Shopify, WooCommerce, Magento
We do not fight your platform. We work with its strengths and guard against its weak spots so you do not have to rebuild everything just to be search friendly.
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Shopify SEO
- Audit Liquid templates, collection and product URL rules, and tag-based filters.
- Consolidate duplicate product paths created by multiple collections and translations.
- Rationalize apps that bloat markup, inject scripts, or slow down pages.
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WooCommerce SEO
- Clean permalink structures and attribute setups to avoid thin variants.
- Stabilize performance with caching, CDN, and image strategies.
- Standardize schema for products, reviews, and editorial content across themes and plugins.
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Magento SEO
- Control layered navigation output so only valuable facet combinations are indexable.
- Define canonical rules for filtered, sorted, and paginated views.
- Address store-view duplicates in multi-language or multi-store setups.
Across all platforms, we pay close attention to Core Web Vitals (LCP, CLS, INP) because speed and stability affect both rankings and conversion rate. When deeper engineering work is needed, we can coordinate with your developers or plug in our own web development and performance optimization teams.
What you can order
- Focused ecommerce SEO audit — 360° review of your store's technical SEO, category structure, and product templates, delivered as a prioritized action plan your team can execute in phases.
- Category and collection SEO setup — full build or rebuild of category and collection pages, including keyword mapping, on-page copy briefs, internal linking rules, and pagination and filter logic.
- Product page SEO and CRO rollout — template-level improvements for titles, descriptions, media, reviews, FAQs, and trust elements, plus test ideas to lift add-to-cart and checkout completion.
- Technical ecommerce SEO implementation support — hands-on help for your developers with canonicals, robots, sitemaps, schema, and Core Web Vitals, including ticket-ready specs and QA.
- Ongoing ecommerce SEO management — monthly or quarterly sprints where we own the backlog, monitor performance, coordinate with your marketing and dev teams, and keep organic as a predictable revenue channel.
Why choose BYBOWU for ecommerce SEO
- SEO and engineering under one roof — our team includes senior SEOs and developers, so recommendations are realistic, safe to ship, and aligned with your stack.
- Revenue-focused planning — we plan work around core categories, margins, and seasonality, not around abstract keyword volume.
- Clear communication and ownership — you get ticket-ready tasks, acceptance criteria, and test steps, plus a single point of contact who speaks both marketing and engineering.
- Experience with marketplaces and complex catalogs — from niche DTC brands to multi-vendor setups, we are used to messy data, faceted navigation, and large SKU counts.
- Long-term support when you need it — we can stay on after the initial lift to support new product lines, internationalization, and site redesigns alongside our SEO optimization and ecommerce development services.
Proof it works in the real world
Modern apparel marketplace
For a fashion marketplace project similar to SixZeros, we helped clarify category structure and product filters so customers could actually find what they wanted. That cleanup improved discoverability for core collections and supported a smoother path from search to checkout.
Tactical gear catalog
On a marketplace comparable to BEZET, tightening up technical SEO and on-page content made it easier for high-intent buyers to land on relevant products instead of generic pages, supporting better conversion from organic search.
Wholesale and dropshipping platform
For a project like MonoDrop, we worked with a large catalog and complex pricing to ensure suppliers and products were indexed in a controlled way, reducing crawl waste and supporting more qualified B2B inquiries from organic search.
You can see more examples of how we think about marketplaces, catalogs, and performance in our portfolio.
How the engagement works
We treat ecommerce SEO as an ongoing product, not a one-off audit. You get senior attention, clear priorities, and no black-box "SEO magic". Here is what a typical engagement looks like:
- Collaboration with your dev or agency team using ticket-ready tasks, clear acceptance criteria, and QA steps.
- Transparent scopes and pricing with milestones you can budget around. You can review typical ranges on our pricing page.
- Reporting that leadership actually reads, combining sessions, rankings, and CTR with revenue, AOV, margin, and inventory context.
A realistic arc for many ecommerce stores (your exact timeline will depend on catalog size and implementation speed):
- Weeks 1–3: Discovery, audit, and quick wins for top categories, index controls, speed, and canonical fixes.
- Weeks 4–8: Product page SEO rollout, structured data implementation, and category content frameworks.
- Months 3–4: Compounding gains from better indexation, growing impressions and CTR, early shifts in rankings and revenue.
- Months 4–6: Scaled improvements to long-tail queries and new product lines, with material revenue impact on core categories.
We plan work around your busiest periods, so critical changes do not collide with major promotions or launches.
Questions founders usually ask
What platforms do you work with?
We specialize in Shopify, WooCommerce, and Magento, and we can also advise on custom stacks. We understand how each platform handles URLs, templates, and schema, and how to safely deploy changes to canonicalization, performance, and structured data.
How long before we see results from ecommerce SEO?
Most stores see early movement within 30 to 60 days as indexation stabilizes and CTR improves on key categories. Meaningful gains in rankings and organic revenue typically come in the 3 to 6 month range, depending on competition, catalog size, and how quickly changes are implemented.
Can you work alongside our current agency or in-house team?
Yes. We regularly collaborate with in-house marketers, external dev teams, and other agencies. We provide implementation-ready tickets, documentation, and QA steps, and we can take on more execution if you prefer a managed model.
What budgets do we need for ecommerce SEO?
Budgets depend on catalog size, platform complexity, and whether you want a one-off audit, implementation support, or ongoing management. We are straightforward about scope and cost and can usually outline a realistic range after a short call. You can also review typical levels on our pricing page.
Will SEO changes slow down our site or break our theme?
Our recommendations are written with developers in mind and tested before rollout. Many of the changes we propose, especially around Core Web Vitals and script loading, actually make your site faster and more stable. When changes touch critical templates, we design a safe deployment and rollback plan with your team.
Do you only work with US-based companies?
We are based in Phoenix, Arizona, but we work with ecommerce businesses across North America, Europe, and other regions. If you are targeting multiple markets or languages, we can combine this service with our international SEO services.
Request an honest ecommerce SEO audit
If you want organic search to reliably drive revenue, not just traffic, a focused audit is the fastest way to see what is holding your store back. We will review your platform, surface the real blockers, and lay out a prioritized plan you can roll out in stages.
- Email us at [email protected]
- Or share a few details via our contact form and we will respond within one business day.
If you are still exploring options, you can browse our broader services or check typical budgets on our pricing page. When you are ready to treat ecommerce SEO as a true revenue channel, we are ready to help.
