Webflow migration for teams that cannot afford a messy rebuild
If your current website is painful to update, fragile, or blocking your marketing, migrating to Webflow can be a smart move. The risk is in how you do it. A rushed migration can kill rankings, break tracking, and confuse customers overnight.
BYBOWU is a Phoenix-based web and product team working with clients across the US and worldwide. We handle end-to-end Webflow migrations so marketing, product, and leadership teams get a site that is easier to run, faster to load, and ready to scale, without drama at launch.
Common problems that lead to a Webflow migration
Most companies come to us after fighting with a site that looks fine on the surface but is hard to manage behind the scenes. Typical triggers include:
- Marketing cannot launch or edit pages without a developer, slowing campaigns and experiments.
- The current CMS is bloated, slow, or stacked with plugins, making every change risky.
- Your design team has outgrown template constraints and needs consistent, component-based layouts.
- SEO performance is slipping, and you are afraid a migration will make it worse.
- Stakeholders want cleaner analytics, forms, and integrations that actually stay in sync.
Our job is to move you to Webflow in a controlled way so you keep what works, fix what does not, and give your team more control on day one.
How we approach Webflow migration
This is not a copy-paste exercise. We treat migration as a structured project that covers UX, content, SEO, and engineering.
- Discovery and audit. We inventory your current site: page types, content, forms, SEO structure, redirects, and integrations. We clarify what must stay 1:1, what can be improved, and what can be retired.
- Information architecture and CMS model. We map your content to Webflow Collections and reusable components so content editors can manage pages without breaking layouts. This is where we prevent future chaos.
- UX and visual alignment. We either faithfully rebuild your existing design or use the migration as a light modernization pass, using systems that match your brand. Larger redesigns can involve our UI/UX & Branding Design Services.
- Build and integration setup in Webflow. We implement templates, interactions, and CMS structures, and wire in your stack: analytics, CRM, marketing automation, booking tools, payments, or custom APIs with support from our Integrations & API Development team.
- SEO, redirects, and QA. We preserve or improve URL structures, metadata, internal linking, and sitemaps. We plan redirects, test key flows and forms, and validate Core Web Vitals before launch.
- Launch and training. We coordinate DNS cutover, monitor for issues, and train your team to maintain and extend the Webflow site without raising tickets for every change.
What you get as concrete deliverables
Every Webflow migration project includes a clear, tangible set of outcomes and assets:
- Mapped sitemap and content model that shows how current pages become Webflow templates and collections.
- Production-ready Webflow project with CMS Collections, symbols, and style system set up for consistency.
- Recreated or improved page layouts with responsive behavior and accessible, semantic HTML.
- SEO-preserving redirect plan, updated metadata, and new XML sitemap configuration.
- Connected forms, tracking, and integrations with your CRM, email platform, analytics, and other tools.
- Basic documentation and a handover or live training session for your content and marketing teams.
What you can order
- 1:1 Webflow migration of your current site — A faithful migration of your existing marketing site or brochure site into Webflow with minimal design changes, SEO-safe redirects, and tracked forms.
- Migration plus light UX refresh — Move to Webflow while simplifying navigation, updating key layouts, and polishing mobile UX, ideal when your site looks dated but a full redesign is not in scope.
- Content-heavy site migration to Webflow CMS — Structured migration for blogs, resources, or catalogs with hundreds of items, including Collection design, content import, and editor workflows.
- Ecommerce or booking flow migration to Webflow — Rebuild simple ecommerce or booking funnels on Webflow, with integrations to your existing payment, booking, or external store platform. For more complex commerce, we often pair this with E-commerce Development or Shopify Development.
- Hybrid Webflow + backend or SaaS integration — Use Webflow for the marketing and content layer, connected to custom backends, portals, or SaaS apps via APIs, often together with our Web Development Services and API Development.
- Post-migration optimization and support — Ongoing help after launch for performance tuning, A/B testing key pages, and regular updates, aligned with our Support & Maintenance offers.
How engagement works with BYBOWU
The people who hire us are busy. We keep the process clear and light on overhead for you.
- 1. Intro call. We review your current site, goals, and constraints, and confirm if Webflow migration is the right move.
- 2. Quick audit and scope. You either share access to your current CMS or a sitemap export, and we return with an outline, migration plan, and budget range, often within one business day.
- 3. Migration sprints. We work in short, focused iterations. You see the Webflow staging site as it comes together and can review before we migrate content at scale.
- 4. Launch and watch. We schedule cutover, monitor SEO and analytics, and resolve any surprises fast in the first days after launch.
- 5. Iterate or hand over. We can stay on as your Webflow and product partner or hand off with documentation so your internal team can run with it.
If you are nearby and want in-person working sessions, we can meet in Phoenix, AZ. If your team is elsewhere in the US or abroad, everything runs smoothly over video and async channels.
Why choose BYBOWU for Webflow migration
- Outcome-first, not tool-first. We recommend Webflow when it genuinely simplifies your stack and workflow. If another approach is better, we will say so and point you to our WordPress Development or Custom Software Development options.
- Design, SEO, and engineering in one team. Your migration is handled by people who understand UX, content, and code, so you do not end up with a good-looking site that loses traffic or breaks key flows.
- Structured, low-risk migration process. We treat redirects, content mapping, and QA as first-class work. That means fewer surprises at launch and more confidence for your team.
- Transparent communication. You work with senior people who can talk business metrics, not just components. Expect direct trade-offs, regular progress updates, and honest answers.
- Long-term partnership available. Many clients start with Webflow migration, then keep us involved for ongoing optimization, SEO & Digital Marketing, or future web and app builds.
Proof it works in the real world
Marketplace replatforming with modern UX
For a fashion marketplace similar to SixZeros, our team rebuilt the web experience with a cleaner front end and faster browsing, giving marketing more control over campaigns and seasonal content.
Tactical ecommerce platform cleanup
On a tactical apparel marketplace like BEZET, we untangled product data and improved catalog performance. The result was a store that could handle detailed attributes and still stay easy to manage.
Real-estate and roommate flows made simpler
For a roommate matching platform similar to Roome, we organized complex user flows into a clearer onboarding and search experience, reducing friction for both sides of the marketplace.
B2B portal with smoother data exchange
In a B2B dropshipping context like MonoDrop, we built a web portal that keeps product and order data flowing cleanly between suppliers and resellers, reducing manual work and errors.
Questions founders usually ask
Will we lose SEO traffic when we move to Webflow?
Handled poorly, any migration can hurt organic traffic. Our process is built around preserving and improving your technical SEO: we map URLs, set proper redirects, carry over critical metadata, and validate sitemaps and Core Web Vitals at launch. For deeper strategy and content, we can involve our SEO & Digital Marketing team.
How long does a typical Webflow migration take?
Smaller marketing sites can migrate in 3–5 weeks. Larger, content-heavy or integrated sites usually take 6–10 weeks, depending on complexity and how much UX or design change you want. We confirm a realistic timeline and phasing before we start.
Can you migrate my site from WordPress, Wix, or a custom CMS?
Yes. We regularly move sites from WordPress, Wix, and custom-built systems into Webflow. We export or scrape content where needed, normalize it, and import it into Webflow Collections with templates set up for your editors.
What happens to my forms, CRM, and analytics?
We rebuild or replace forms in Webflow and connect them to your existing tools, whether that is HubSpot, Salesforce, Mailchimp, Google Analytics, or others. For more complex stacks, our CRM & API Integrations services help keep data flows intact.
What budgets do you usually work with for Webflow migration?
Budgets vary by size and complexity. Simple 1:1 migrations are at the lower end, content-heavy or integrated sites land in the mid-range, and hybrid setups with custom backends or portals are higher. You can review typical ranges on our Prices page, and we will shape a phase 1 that fits your constraints.
Can my team manage Webflow after you hand it over?
That is the point. We set up clear CMS structures and reusable components, then train your team so they can safely create and edit pages, publish content, and run campaigns without calling us for every change. If you still prefer assistance, our Maintenance services can cover ongoing support.
Plan your Webflow migration with a concrete roadmap
If you share your current site URL and main goals, we can usually outline a migration plan, risk points, and a budget range within one business day.
If you are still deciding whether Webflow is the right move, we are happy to look at your current setup and suggest realistic options, including staying on your current platform if that is truly better.
Contact us to discuss a Webflow migration or request a Phoenix web audit if you want a broader review first.
