Logo & Brand Identity Design Services

Logo & Brand Identity Design for Teams That Need a Clear, Durable System

Your logo is the shortcut to your story. The system around it is what actually moves revenue, hiring, and fundraising. At BYBOWU, we design logos and full brand identity systems that are simple to use, hold up under growth, and plug cleanly into web, product, and print.

We are based in Phoenix, AZ and work with startups, SaaS teams, and established brands across the US and globally who want a partner that understands both design and digital products.

The problems a strong brand identity quietly fixes

Most teams that come to us already have a logo. The problem is everything around it.

• Inconsistent visuals across touchpoints that make you look less credible than you actually are.
• Logos that break in the real world, from dark mode and dashboards to social avatars and app icons.
• Design-by-request chaos where every deck, landing page, and campaign is a one-off negotiation.
• Category sameness where you look like a generic template, not a specific company with a point of view.
• Scaling pains as new hires and vendors make their own design decisions and the brand drifts.

A clear, well-documented identity reduces friction everywhere. Marketing assets spin up faster, product UI feels coherent, and buyers recognize you before they read a single headline.

How we design your logo and identity system

This is a focused, collaborative process. You get senior attention, clear checkpoints, and artifacts you can actually use.

1. Discovery and alignment
   We dig into your product, audiences, competitors, and constraints. We align on primary use cases: fundraise deck, SaaS dashboard, packaging, recruitment, or all of the above.
2. Creative direction
   We build moodboards and written directions that show a realistic range of styles: restrained and minimal, bold and expressive, or somewhere in between. You react, we refine, and we land on a direction together.
3. Logo concept development
   We explore several strong logo routes in vector. Each option is tested at small sizes, in one color, in light and dark mode, and in a few real contexts so you can see how it behaves, not just how it looks in a presentation.
4. System design
   Once a direction is chosen, we build the system around it: color, typography, spacing, iconography, and example layouts for web, product UI, decks, and social.
5. Specs, accessibility, and production details
   We finalize color values (HEX, RGB, CMYK, Pantone if needed), font specs, and spacing rules. We validate key color combinations for contrast so your UI and marketing stay readable.
6. Guidelines and handoff
   You receive a practical brand guide with do's and don'ts, plus master vectors and ready-to-use exports for your team and vendors.
7. Optional rollout support
   If you want help shipping, we can support launch assets like a refreshed website, updated product UI, social kits, and pitch decks so the new identity goes live smoothly.

What we actually design: logo styles and full identity systems

There is no single correct logo style. We recommend what fits your name, category, and main channels.

• Wordmarks for short, distinctive names where typography carries the brand.
• Lettermarks and symbols for long names that need a compact mark for avatars, favicons, and app icons.
• Combination marks that pair a wordmark with an icon so you can use them together or separately.
• Badges and emblems for brands that lean on heritage, membership, or community.
• Responsive logo systems with variants tuned for tiny, medium, and large surfaces.

Beyond the core logo, we design a visual language that lets your team ship consistent work without starting from scratch every time.

• Color system with roles for primary, secondary, accents, and UI states, plus guidance for light and dark themes.
• Typography system with headline, body, and UI fonts, including usage rules and licensing suggestions.
• Iconography and illustration direction so additional visuals stay stylistically on-brand.
• Imagery guidelines that cover photography framing, tone, and simple treatments your team can follow.

What you receive and how your team will use it

Every project is scoped to your stage and channels, but most brand identity engagements include:

• Logo suite with primary, horizontal, vertical, and icon-only versions, in full color and monochrome.
• File formats including AI, EPS, SVG, PDF, and PNG exports optimized for print and digital use.
• Color specs with HEX, RGB, CMYK, and Pantone values where relevant, plus simple accessibility notes.
• Typography specs with font families, weights, pairings, and usage rules for marketing and product.
• Basic icon set or grid and rules so future icons can be produced consistently.
• Brand guidelines as a PDF and, if requested, a shareable online version with examples, spacing, and misuse cases.
• Optional collateral like a social media kit, pitch deck template, stationery, and email signatures for a cleaner rollout.

If you need high-level budget expectations before a call, you can review example ranges on our pricing page. We then tune scope to your constraints in the first conversation.