Custom Website UI/UX Design Services

Custom website UI/UX design for teams that care about conversions

If you own revenue, marketing, or product, you do not need a cosmetic facelift. You need a website that explains what you do in seconds, guides visitors to the right next step, and is simple for your team to extend without breaking UX every time.

BYBOWU is a senior UI/UX and web product team headquartered in Phoenix, AZ and working with companies across the US and internationally. This service focuses specifically on website UI/UX, so more of your existing traffic converts and your team gets a clean, reusable design system in Figma instead of a one-off redesign.

It is a focused part of our broader UI/UX & branding design services, built for teams that want clear funnels, better mobile UX, and smooth handoff to development.

The problems we are usually brought in to fix

Most clients come to us when traffic is there but the numbers on demos, trials, or sales are not where they should be.

• Visitors but not enough leads. People land on your homepage or key pages and still cannot tell what you do, who it is for, or what to do next.
• Messy, confusing structure. Navigation is crowded, content overlaps, pricing and product paths are unclear, and qualified buyers quietly drop off.
• Fragmented brand and UX. Years of ad-hoc pages and campaigns have created an inconsistent experience that is hard to maintain or scale.
• Mobile UX that kills intent. On phones, layouts break, menus are clumsy, and forms are painful, even though mobile is a big share of your traffic.
• Accessibility and compliance risk. You suspect that parts of your site block users with assistive tech, or will not pass enterprise procurement checks.
• No reusable system. Every new page is a bespoke project because there is no shared component library, templates, or design language.

When this happens, the problem is rarely your product. It is how information, copy, and interaction are structured and presented across your site.

How we approach website UI/UX design

We run a straightforward, senior process that keeps you close to decisions without burying you in design theater. You see progress every week, not a single big reveal at the end.

1. Discovery and UX priorities

We start with what the website needs to achieve, not just how it should look.

• Clarify primary goals: demo requests, self-serve signups, ecommerce sales, bookings, partner inquiries, or a mix.
• Identify key audiences and map the journeys they should take from first visit to conversion.
• Review analytics, funnels, and (when available) heatmaps to see where users currently drop off.
• Do a light competitor and category scan so we align with user expectations in your space where it helps.

Outcome: a concise UX brief with success metrics, page priorities, and the flows that actually matter to your business.

2. Information architecture and wireframes

Next we fix structure so visitors can find the right information fast and move forward with less friction.

• Site map and information architecture that reflect how buyers explore, compare, and decide.
• Low and mid-fidelity wireframes for core templates like homepage, product or service pages, pricing, resources, and blog or knowledge base.
• Early validation with your team so we catch structural issues before visual design or development.

3. Interactive Figma prototypes

Once the structure is right, we turn it into clickable prototypes so stakeholders can feel the experience end to end.

• Navigation patterns: headers, menus, footers, and contextual links that support real user paths.
• Key flows: demo forms, trial signups, quote requests, bookings, cart and checkout when relevant.
• Support journeys: onboarding checklists, FAQs, and help sections when they are part of the conversion story.

You get shareable Figma links for quick internal reviews or lightweight user testing, before any engineering effort.

4. Visual design and design system

With UX approved, we translate your brand into a consistent system instead of disconnected screens.

• Foundations: color palette, typography, spacing, grid, and elevation tokens.
• Core components: buttons, form fields, cards, banners, tables, navigation, and notifications.
• States and variants: hover, focus, active, disabled, error, success, loading, and key microinteractions.
• Reusable page templates so marketing and product teams can spin up new pages without rethinking UX every time.

The result is a design system your developers can actually implement and your team can extend without drifting off-brand.

5. Responsive and accessible design

We design mobile-first and bake in accessibility from the start, rather than treating it as a compliance patch at the end.

• Layouts for desktop, tablet, and mobile breakpoints so content hierarchy and CTAs stay clear at every size.
• Tap-friendly targets, readable typography, and simplified flows for small screens.
• WCAG-aligned patterns: color contrast, focus states, keyboard navigation, and screen-reader-friendly structures.

When you need deeper compliance work, we involve our Accessibility & WCAG Compliance specialists.

6. Handoff and implementation support

Good UX only matters if your developers can ship it without friction. We make that part clear and practical.

• Well-structured Figma files with components, styles, and naming that developers can follow.
• Specs, redlines, and notes for key templates and interactions, so engineers are not guessing.
• Guidance tailored to your stack, whether you use Next.js, Laravel, WordPress, or other frameworks.

Your own team can implement, or you can have BYBOWU handle design and development end to end.

What you actually get

Deliverables vary by scope, but a typical custom website UI/UX engagement includes:

• UX brief with success metrics and prioritized user journeys.
• Site map and information architecture for core sections.
• Wireframes for key page types and funnel steps.
• Interactive Figma prototype for stakeholder and user review.
• Design system in Figma with foundations, components, and patterns.
• High-fidelity designs for priority pages and templates across devices.
• Accessibility and responsive behavior guidelines.
• Developer handoff package with specs and implementation notes.

Most website UI/UX projects run 4 to 10 weeks depending on the number of templates, decision-makers, and complexity of flows. Before kickoff, we align on scope, milestones, and realistic launch windows.

How engagement works with BYBOWU

You are busy, so we keep collaboration simple and predictable.

1. Initial conversation (30–45 minutes) — We review your current site, goals, constraints, and timelines, then recommend whether you need an audit, a targeted refresh, or a full redesign. If we are not the right fit, we say so.
2. Scope and proposal — Within a few business days you receive a clear scope, timeline, and budget range with assumptions spelled out. Typical ranges are outlined on our Prices page.
3. Design sprints — Work runs in weekly or biweekly sprints with demos, Figma access, and async updates so stakeholders across time zones can stay aligned without constant meetings.
4. Handoff and launch support — We stay close to your developers during implementation, answer questions quickly, and adjust designs where needed so build stays on track.
5. Ongoing optimization (optional) — If you want to keep improving, we can run recurring UX and CRO cycles focused on specific metrics like demo requests, trial activation, or checkout completion.

Remote collaboration is our default, and we regularly work with distributed teams across countries and time zones.

Next step: get a low-friction website UX review

If you suspect your site is leaving revenue on the table, an outside view from a senior UI/UX team will quickly show where and why.

Share your current URL, goals, and a bit of context, and we will come back with a practical plan: what to fix first, where UX and design will have the biggest impact, and realistic timing.

Start a project or request a UX review or email us at [email protected]. We respond within one business day.