Monitoring and observability for teams that cannot afford surprises
If your product is core to revenue, you cannot rely on "it seems fine". You need to know what your users are experiencing, how your systems are behaving, and when a small anomaly is about to become tomorrow's outage.
BYBOWU is a Phoenix-based web, app, and DevOps team working with companies across the US and worldwide. We design and implement monitoring and observability for SaaS products, ecommerce platforms, and internal tools so you get early warnings, faster incident response, and better decisions based on real data.
Common problems we fix
Most teams come to us with one or more of these issues:
- Incidents are discovered by customers or support tickets instead of alerts.
- Monitoring exists, but alerts are noisy, poorly tuned, or simply ignored.
- No single view of the system. Logs, metrics, and traces live in separate tools and no one trusts any of them.
- Deploys feel risky because it is hard to see the impact of a release in real time.
- There is no clear uptime, performance, or error budget target, so priorities are driven by the loudest voice.
- Existing cloud costs for monitoring and logging feel chaotic and unpredictable.
Our job is to give you a simple, reliable observability setup that answers three questions quickly: Is it up? Is it fast? Is anything weird happening that needs attention?
How we approach monitoring and observability
We treat monitoring as part of your product, not an afterthought. The goal is to protect revenue and user experience, not just collect more data.
- Discovery and risk mapping. We start with your architecture, SLAs, and business risks. What must never go down? What performance thresholds matter for conversions or internal teams? We then map systems, services, and dependencies.
- Tooling review and design. We evaluate what you already use (cloud-native tools, APM, logging, metrics) and decide whether to improve it or introduce better-aligned options. The outcome is a practical monitoring architecture, not a tool list.
- Implementation and instrumentation. We wire up metrics, logs, traces, and health checks across your apps, APIs, and infrastructure. That often includes backend services, databases, queues, and frontends for real user monitoring.
- Dashboards, alerts, and runbooks. We create role-specific dashboards for leadership, engineering, and support, then configure actionable alerts with playbooks so the on-call person knows what to do when a notification fires.
- Testing, tuning, and handover. We test alerts through simulated incidents, tune noise levels, and document everything. If you want a longer partnership, we stay involved through our Support & Maintenance and DevOps & Cloud Engineering services.
What you get as concrete deliverables
Every engagement results in tangible artifacts your team can actually use:
- A concise monitoring and observability architecture outline covering apps, infrastructure, and data flows.
- Implemented instrumentation for key services, endpoints, and critical user journeys.
- Dashboards for uptime, performance, errors, and business-level metrics like signups or checkouts.
- Alert configurations with thresholds tied to SLAs or SLOs, routed to the right people or channels.
- Incident runbooks describing what to check first, how to triage, and when to escalate.
- Documentation and training so your team can extend and maintain the setup confidently.
What you can order
- Monitoring health check — A focused review of your current monitoring and alerting, with a prioritized list of gaps, quick fixes, and cost optimizations you can apply immediately.
- Production readiness setup — Monitoring, logging, and alerting configured for one core application or service before a major launch or migration, including smoke checks and rollback visibility.
- Full-stack observability rollout — End-to-end instrumentation across frontend, backend, databases, and cloud infrastructure, with dashboards and on-call workflows for your engineering team.
- Ecommerce & marketplace monitoring — A tailored setup for stores and marketplaces that tracks availability, cart and checkout errors, and performance along the purchase path, often paired with our E-commerce Development work.
- SaaS and API reliability package — Monitoring and SLO-focused observability for multi-tenant SaaS products and APIs, aligned with your customer SLAs and including status reporting foundations.
- Managed monitoring operations — Ongoing tuning, dashboard improvements, and incident review support for teams that want us as a longer-term DevOps and observability partner.
How engagement works with BYBOWU
Your team is busy, so we keep the process clear and lightweight.
- 1. Intro call. We walk through your stack, current monitoring, incident history, and business risks. If there is a fit, we agree on a focused starting scope.
- 2. Scope and estimate. You receive a short proposal with options, timelines, and a budget range. For smaller monitoring health checks, this can often be done within one business day.
- 3. Implementation sprints. We work in short iterations, share dashboards and alert plans early, and adjust based on your team's feedback.
- 4. Validation and training. We run drills, verify alerts and SLAs, and train your team on reading dashboards and responding to incidents.
- 5. Iterate or hand over. We either stay on through ongoing Support & Maintenance or hand over cleanly to your internal owners.
If you are near Phoenix and like in-person workshops, we are happy to meet on site. For the rest of the US and international clients, we run collaboration over video calls and async channels just as smoothly.
Why choose BYBOWU for monitoring and observability
- Product-aware DevOps, not tool collectors. We focus on what protects revenue and user experience. Metrics and dashboards exist to answer real questions, not to show off every graph a platform can generate.
- End-to-end view. Because we also build web apps, mobile apps, and custom software, we understand how to instrument full flows, from a button click in the UI to database queries in the backend.
- Senior attention and plain language. You work with people who can talk about SLOs, SLAs, and budgets in the same conversation. Expect honest trade-offs, not opaque dashboards.
- Less noise, more signal. We spend time on alert hygiene and runbooks so your team trusts notifications and can respond quickly without burning out.
- Long-term partner if you want one. Many clients start with a monitoring project, then keep us on for CI/CD & release automation or broader data and reporting work.
Proof it works in the real world
Modern clothing marketplaces
For fashion marketplaces, we implemented monitoring around catalog performance, cart health, and checkout errors so the team could catch issues before they impacted sales, then align future optimizations with real usage patterns. See related work in SixZeros.
B2B dropshipping platform stability
On a B2B wholesale and dropshipping platform, we set up visibility into supplier feeds, order processing, and API reliability. This reduced blind spots around sync failures and helped operations teams react quickly. See related work in MonoDrop.
Roommate matching platform reliability
For a roommate finder web product, we tied monitoring to sign-up flows and messaging features so product owners could see how technical incidents affected onboarding and engagement in real time. See related work in Roome.
Questions founders usually ask
What tools do you typically work with?
We are flexible and align with your stack. Many clients use cloud-native tools from AWS, Azure, or GCP along with popular APM, logging, and metrics platforms. Our focus is on designing a coherent setup rather than forcing a specific vendor. If you already have tools in place, we usually improve what you have instead of replacing everything.
How long does a monitoring project take?
A focused monitoring health check can be done in 1–2 weeks. A production-ready setup for a single core application is often 2–4 weeks. A full-stack observability rollout across multiple services and environments can take 4–8 weeks depending on complexity and integration with your existing tools.
Can you work with our existing DevOps or engineering team?
Yes. Many of our monitoring engagements are collaborative. Your engineers know the system deeply, we bring structure, patterns, and implementation capacity. We are comfortable pairing with internal DevOps, SRE, or platform teams and leaving them with full ownership after the project.
Will this increase our cloud and tooling costs?
Good monitoring has a cost, but wasted data is expensive too. Part of our work is tuning retention, sampling, and logging levels so you collect what you need without uncontrolled growth. Many clients actually see more predictable or lower monthly costs once things are structured.
Do you offer 24/7 on-call services?
We design your monitoring and on-call process so your own team can own incidents. For some clients, we also stay involved through ongoing support and advisory, but we are not a generic outsourced NOC. If 24/7 coverage is critical, we can help you plan a sustainable internal or hybrid model.
How do we get started?
Share a short overview of your stack, environments, and biggest reliability worries. We can usually propose an initial monitoring health check or production readiness scope, with budget and timeline, within one business day. You can start small and expand once you see value.
Talk through your monitoring and observability needs
If you have a specific incident history or upcoming launch, we can review it together and outline a concrete monitoring plan with rough budget and timeline.
If you are not sure where to start, we are happy to look at your current setup and highlight the highest-risk blind spots and easiest wins.
Contact us for a 24-hour monitoring estimate or request a Phoenix application reliability review.
