Website UX Audits for Teams Who Need Results, Not Another Redesign
If your traffic is decent but demos, signups, or sales are not where they should be, the problem is usually friction, not awareness. Confusing navigation, slow pages, vague copy, forms that feel like work – all of this quietly drains revenue.
BYBOWU's Website UX Audit & Optimization Services are built for B2B, SaaS, ecommerce, and service businesses that want better performance from the site they already have. From our base in Phoenix, AZ, we work with teams across the US, Europe, and beyond to find the leaks and prioritize fixes that move metrics in weeks, not quarters.
You get a focused, implementation-ready roadmap tied to your KPIs. If you want help shipping changes, our product, design, and engineering team can support you in Next.js, Laravel, WordPress, or your existing stack.
The problems we solve
The patterns are often similar, even though every business is different. A UX audit is a good fit if you recognize any of these:
- Traffic is fine, but leads, demo requests, or online revenue are flat or dropping.
- Key pages like pricing, product, or contact get views but do not convert as expected.
- Mobile visitors bounce or abandon at much higher rates than desktop users.
- Stakeholders are pushing for a redesign, but you lack data to prioritize what actually matters.
- You suspect issues with accessibility, Core Web Vitals, or SEO, but do not have a clear, cross-functional plan.
The core questions we help you answer:
- Where exactly are we losing people in our funnels?
- What can we change in the next 4–12 weeks that has a realistic chance of lifting conversion and revenue?
Share your funnel and get a UX audit proposal →
How our UX audit and optimization process works
You get senior attention, structured analysis, and clear recommendations. We keep the process light on your team and heavy on concrete, testable ideas.
1. Alignment on goals, funnels, and constraints
We start from your business model and acquisition strategy, not from generic best practices.
- Clarify primary conversions: demos, trials, quote requests, purchases, subscriptions, bookings.
- Map key journeys: ad to landing to form, homepage to category to product to checkout, or content to signup.
- Agree on success metrics: conversion rate, lead quality, average order value, drop-off by step, engagement.
- Capture constraints: brand, compliance, engineering capacity, CMS and tracking limitations.
2. Behavior and analytics review
Next we look at what people actually do, not what we hope they do.
- Heatmaps to see where users click, scroll, hesitate, and ignore key content.
- Session recordings to spot confusing patterns, loops, dead ends, and rage-clicks.
- GA4 funnel and event analysis to connect on-page behavior to real outcomes.
- Channel and device breakdowns to see which audiences or devices are struggling most.
This tells us, with data, where friction is highest and how expensive it is in lost conversions.
3. Heuristic UX and accessibility review
We then perform a structured UX evaluation across your main templates and flows, including a dedicated accessibility pass aligned with WCAG 2.2 AA.
- Clarity of messaging, value propositions, and calls to action.
- Consistency of layout, navigation, and interaction patterns across pages and devices.
- Error prevention and recovery for forms, checkouts, and multi-step flows.
- Accessibility basics: color contrast, font sizes, focus states, keyboard navigation, alt text, headings, and landmarks.
When the experience is clearer and more accessible, more of your existing visitors can complete the journey.
4. Information architecture, navigation, and content clarity
We zoom out from individual screens to the overall structure and story.
- Navigation and menus: are choices obvious, mutually exclusive, and written in user language?
- Content hierarchy: can someone see what you do, who you serve, and why you are different within a few seconds?
- Internal linking: do we guide users naturally from high-level overviews into deeper, more specific content?
- Key pages: landing, product or service, pricing, and contact tuned for decision-making, not just branding.
5. Technical health, performance, and SEO alignment
We connect UX with performance and organic visibility so improvements pay off twice.
- Core Web Vitals (LCP, INP, CLS) and page speed evaluation.
- Performance opportunities: media optimization, lazy loading, code splitting, third-party script governance.
- Technical SEO fundamentals: crawlability, indexation checks, internal linking, canonical tags, structured data, sitemaps.
- On-page structure: headings, copy clarity, and intent alignment for your main search-driven pages.
We focus on changes that improve both user experience and search performance at the same time.
6. Prioritized roadmap and experiment plan
The outcome of the audit is a sequence of moves you can actually execute, not just a long list of issues.
- Prioritized backlog that scores each recommendation by impact and effort.
- Quick wins you can ship in days or a couple of weeks for early gains.
- Larger UX improvements documented with wireframes or prototypes where it helps alignment.
- Optional A/B or multivariate test ideas with hypothesis, target metrics, and traffic considerations.
You leave with a realistic plan for the next 4–12 weeks and a clear view of what you expect to improve.
What you get from a UX audit engagement
Every website UX audit includes concrete, implementation-ready deliverables.
- Annotated findings report that combines analytics, screenshots, and user flow diagrams.
- Accessibility notes highlighting WCAG 2.2 AA gaps with examples and fix suggestions.
- Prioritized optimization roadmap with effort and impact estimates and suggested sequencing.
- Experiment and tracking recommendations including GA4 event refinements and test ideas.
- Optional UX prototypes in tools like Figma for key pages, navigation, or forms, if major changes are recommended.
Typical timelines are 2–4 weeks for most marketing and ecommerce websites, and 4–6 weeks for large catalogs or more complex web applications. Implementation sprints can start in parallel once early patterns are confirmed.
Request an audit scope and timeline →
What you can order
- Landing funnel UX audit — Focused review of 1–3 landing pages plus their forms or checkouts, with quick-win recommendations to improve paid and email campaign performance.
- B2B / SaaS website UX audit — Deep dive into homepage, product, pricing, and signup or demo flows, including GA4 analysis and an experiment-ready roadmap for lead generation.
- Ecommerce UX and conversion audit — End-to-end review from category to product to cart and checkout, covering UX, performance, and basic ecommerce SEO alignment.
- Accessibility-led UX audit — Audit of key templates and flows with a strong focus on WCAG 2.2 AA, form usability, and readability to make the site more inclusive and more effective.
- Full-site UX, performance, and SEO review — Comprehensive analysis of UX, Core Web Vitals, and technical SEO for medium to large sites, including a phased roadmap for design and engineering teams.
- Audit + implementation sprints — Start with a UX audit, then have BYBOWU design and ship improvements with your team in your current stack or in a modern stack such as Next.js, Laravel, or WordPress.
Why choose BYBOWU for website UX audits
- Conversion-focused, not just "pretty UX" — We care about demo requests, orders, and revenue. The audit is built around your funnels and KPIs, not aesthetics alone.
- Design, analytics, and engineering under one roof — Senior UX, product, and development experience in one team means recommendations are realistic to implement on real-world stacks.
- Clear, direct communication — You work with a compact, senior team used to speaking with founders and marketing leaders, in US-friendly time zones.
- Path from audit to shipped changes — When you are ready, we can support redesigns, web development, SEO, and ongoing optimization.
- Experience across models and markets — From marketplaces and ecommerce to B2B services and SaaS, we are comfortable working with US-based and international teams.
Proof it works in the real world
Marketplace UX clarity
For a modern apparel marketplace, we helped clarify product discovery and streamline filters and checkout. The result was faster paths to purchase and a cleaner foundation for future campaigns.
Housing platform onboarding
On a rental and roommate platform, we analyzed sign-up drop-off, simplified onboarding steps, and clarified key actions. This reduced confusion for new users and gave the growth team clearer metrics.
B2B catalog and quote flows
For an industrial and wholesale use case, we focused on navigation, catalog structure, and quote-request flows so prospects could find the right products and contact the team with less back-and-forth.
To see how we approach full builds and redesigns, explore our portfolio. We can share additional UX-focused examples on a call if you need something closer to your industry.
How collaboration works
We keep the engagement simple so your team can focus on decisions, not paperwork.
- Kickoff (60–90 minutes) to walk through funnels, goals, constraints, and analytics access.
- Audit execution handled by our team. We work through research, analysis, and documentation and only loop you in for clarifications.
- Lightweight check-ins where needed to confirm early patterns and align on obvious quick wins.
- Readout workshop to walk your team through findings, roadmap, and recommended experiments, and to answer questions.
- Optional implementation where we partner with your developers or run focused design and development sprints ourselves.
If you work with distributed teams, that is fine. Our Phoenix-headquartered team is used to collaborating across time zones with clear documentation and async feedback.
Questions founders usually ask
What kind of budget should we expect for a UX audit?
Budgets depend on scope: a focused landing funnel audit is on the lower end, a full-site UX, performance, and SEO review for a large catalog is higher. On our first call we scope the pages and flows that matter, then give you a clear range before you commit.
How long will the UX audit take?
Most audits are completed in 2–4 weeks for small to medium websites and 4–6 weeks for larger or more complex products. If you have urgent campaigns, we can front-load quick wins in the first few days.
Will this affect our existing SEO or tracking setup?
The audit itself is non-invasive. When we recommend changes, we flag any potential SEO or analytics impact and suggest safe implementation paths. Our goal is to protect what works and improve user engagement and search performance, not risk it.
Can your team also implement the changes?
Yes. Many clients ask us to run design and development sprints after the audit. We can implement directly in stacks like Next.js, Laravel, and WordPress, or support your in-house team with specs, prototypes, and code reviews.
How do we know if the optimizations are working?
At kickoff we agree on core metrics such as conversion rate, demo requests, completed checkouts, or contact form submissions. We adjust GA4 events and dashboards if needed so you can see impact by page, channel, and device, and we can recommend A/B tests for high-impact changes.
What do you need from our team to start?
Usually access to analytics, a quick walkthrough of your funnels, clarity on KPIs, and any constraints we should respect. After that, your time commitment is mainly the kickoff, short check-ins, and the readout session.
Next step: turn your existing traffic into more revenue
If you are weighing a full redesign, a UX audit is often the safer first step. It tells you what must change, what can be optimized, and what is already working, so you avoid months of guesswork.
Request a website UX audit consultation → or email us at [email protected] with a short description of your site and main funnels.
If you want to understand how UX audits connect with builds and ongoing growth, you can also explore our other services including web development, ecommerce, SEO, and maintenance.
