Social media graphics that pull their weight in your reports
If you are responsible for pipeline, paid campaigns, or brand growth, you do not need prettier posts. You need social creative that consistently earns attention, explains the offer in seconds, and sends qualified traffic to your funnels.
BYBOWU is a UI/UX and development agency based in Phoenix, AZ, working with marketing and growth teams across the US, Canada, Europe, and beyond. We design social media graphics and motion assets that are easy to brief, simple to deploy, and built to improve real metrics like CTR, saves, lead volume, and ROAS.
This service is a focused part of our broader UI/UX and branding design practice, so what you run on social always aligns with your website, landing pages, and product experience.
Where social media creative usually breaks
Most teams do not have a content problem, they have an execution problem. We see the same patterns over and over:
- Nice visuals, weak performance — posts look polished, but CTR, saves, and add-to-carts barely move.
- Brand dilution — every campaign looks a little different, so you never build recognition in the feed.
- Platform friction — crops cut off headlines, UI overlays obscure CTAs, and some assets get rejected by ad platforms.
- No room for testing — design bottlenecks mean your media team cannot iterate on hooks or offers fast enough.
- One-offs instead of systems — each request starts from zero, instead of building a reusable library of layouts and templates.
If that sounds familiar, the fix is not more inspiration boards. You need a repeatable system for creating, testing, and scaling social media graphics.
How we turn your strategy into scroll-stopping creative
Our design process is built for busy teams who care about performance and brand consistency. We combine brand design, UX thinking, and paid-media experience so each asset has a clear job and a clear outcome.
- Brand-first systems — a consistent use of logo, grid, icons, photography, and illustration across every post, ad, and thumbnail.
- Mobile-native typography — type scales and hierarchies tuned for small screens, with short, high-impact headlines.
- Conversion-focused layouts — every graphic supports one primary action: click, save, share, sign up, or buy.
- Strategic color and contrast — color palettes that stay on-brand while pulling the eye to the CTA or key benefit.
- Thoughtful motion — micro-animations and loops that highlight the message instead of distracting from it.
- Production-ready files — exports for each placement, plus organized source files for your in-house team.
We design around aspect ratios, safe zones, and copy limits for each network so your message survives the crop and the algorithm.
Platform-specific social design, without guesswork
Every platform has its quirks. We bake them into the design so you are not debugging layouts during upload.
Facebook and Instagram
- Feed graphics in square (1080x1080) and 4:5 portrait (1080x1350) to maximize on-screen real estate.
- Story, Reel, and ad assets in 9:16 with text and CTAs kept clear of UI overlays.
- Carousels where each frame delivers standalone value and nudges the next swipe.
- Ad creative that respects text density and readability, reducing fatigue and rejections.
LinkedIn and X
- LinkedIn cover images and company visuals sized correctly with safe logo placement across desktop and mobile.
- Document-style carousels for B2B storytelling, education, and product deep dives.
- X (Twitter) cards with strong contrast, short hooks, and text placed to avoid truncation.
TikTok, Reels, and Shorts
- 9:16 motion-first layouts with bold supers in the top third of the screen.
- Hooks and key movement in the first three seconds to win the scroll.
- Loopable sequences, captions, and iconography that work with sound off.
YouTube
- Thumbnails with clear focal points and 3–4 word headlines readable at a glance.
- Channel art that scales cleanly from TV to phone while staying visually consistent.
- End screens that guide viewers to the next video or offer without clutter.
Whether you are pushing organic content, running paid campaigns, or a mix of both, we design each asset to work with the platform, not against it.
Our process: from brief to test-ready creatives
You get structure and speed, without a heavy agency overhead.
-
Discovery and strategy
We review your current channels, performance data, brand guidelines, and funnel. Together we define target audiences, key offers, and success metrics like clicks, demo requests, purchases, or follower growth. -
Messaging and frameworks
We outline hooks, value props, and content themes (launch, education, proof, retargeting) so creative lines up with your positioning instead of random slogans. -
Concept sprint
You see multiple visual directions with clear rationale. We refine the strongest route and spin out variants by audience, placement, and funnel stage, so your media team has real A/B options. -
Design production and motion
Static and animated assets are built in tools like Figma and Adobe. Motion is timed to your scripts or voiceover, with loops and captions optimized for watch time. -
QA and export
Each file passes a checklist: aspect ratio, safe zones, legibility, file size, compression quality, and basic ad policy alignment. No more cut-off headlines or pixelated uploads. -
Handoff and iteration
You receive structured libraries, naming conventions, and layered source files. As results come in, we review performance with you and propose the next wave of tests.
We can own a full creative lane or integrate with your in-house designers and media buyers as an external, senior partner.
What you can order
- Launch campaign starter kit — a focused set of posts, ads, carousels, and stories to support a new product, feature, or offer across 1–2 core channels.
- Ongoing social creative sprint — a monthly batch of static and motion assets, including A/B variants for your top campaigns, delivered on a fixed schedule.
- Platform-specific ad pack — performance-focused ads and templates for a single network (Instagram and Facebook, LinkedIn, TikTok, or YouTube), ready for your media team to deploy.
- Social brand refresh — updated channel branding, thumbnail systems, story and highlight covers, and post templates aligned with your current visual identity.
- Creative system and template library — a reusable set of Figma or Adobe templates, grids, and styles your team can adapt in-house without breaking the brand.
What you actually receive
We scope around your channels and goals, but typical deliverables include:
- Platform-specific post, ad, and story templates for Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
- Carousel frameworks for education, storytelling, case studies, and feature breakdowns.
- Short-form motion graphics for Reels, TikTok, and Shorts, including hooks, transitions, and loop points.
- Ad creative sets for prospecting, retargeting, and offer-driven campaigns that work with your paid social strategy.
- Channel branding assets: profile imagery, cover images, highlight covers, and YouTube thumbnail systems.
- Editable templates with clear components, text styles, and layer naming.
- A lightweight usage guide so your team knows how to extend the system without diluting the brand.
If you want ballparks before we talk, you can review our pricing page, then we will align on scope, timeline, and budget together.
Proof it works in the real world
Marketplace launch support
For a modern clothing marketplace, we designed launch carousels and stories that matched their ecommerce experience, helping their team drive engaged traffic into product pages and collections.
B2B product awareness
A technology-focused client used our LinkedIn carousels and banner refresh to explain a complex offer in simple visuals, which supported higher-quality visits to their site and more informed demo requests.
Creator and community growth
For a social-focused platform, updated thumbnail systems and short-form motion graphics helped clarify each video topic at a glance and supported stronger engagement from their existing audience.
To see how we handle different brands and industries, you can browse our portfolio or ask us for examples close to your use case.
Why choose BYBOWU for social media graphic design
- Design tied to revenue, not trends — we focus on clarity, click-through, and lead quality, not just aesthetics.
- Brand, web, and product under one roof — our social creative lines up with your website and landing pages, product UI, and broader brand system.
- Senior, practical communication — you work with people who understand funnels, CAC, and ROAS, not just color palettes.
- Predictable delivery — clear scopes, agreed timelines, and structured handoff so your team is never guessing what is next.
- Built for global teams — headquartered in Phoenix, working comfortably across time zones with asynchronous-first communication.
Questions founders usually ask
What budgets do you typically work with for social creative?
Most projects start with a defined scope between a focused launch kit and an ongoing monthly sprint. We are transparent about what you can expect at different budget levels and will tell you if a smaller, more targeted engagement makes more sense. For rough ranges, check the prices page, then we can adjust based on your channels and volume needs.
How fast can we get our first creative set?
For a single campaign or platform pack, first concepts usually land within 5–7 business days after kickoff, with final exports shortly after feedback. For ongoing work, we set up recurring sprints so you always know what is shipping when.
Can you work with our existing brand guidelines and internal team?
Yes. Many clients come with established brands and in-house designers. We plug into your system, respect existing guidelines, and focus on building frameworks and variants that help your team move faster, not replace them.
Do you also handle copywriting and hooks?
We can write or refine short-form copy for headlines, hooks, and on-creative messaging so design and language work together. If you have a performance copywriter in-house, we are happy to collaborate and translate their angles into strong visuals.
How do you measure if the new creative is actually better?
We encourage A/B or multivariate tests and structure deliverables with clear variants. Your team owns the ad accounts and data, but we review performance snapshots with you and use that feedback to refine future sprints.
Can you align social creative with our site or app experience?
Yes, that is one of our strengths. Because we also handle web development, landing page design, and mobile apps, we can make sure the journey from social click to on-site experience feels consistent and conversion-friendly.
Next step: talk through your social creative needs
You do not need hundreds of new posts. You need a focused set of high-converting assets and a system to keep producing them without chaos.
Share your goals, primary channels, and upcoming campaigns, and we will come back with a practical plan, rough timeline, and budget range, usually within one business day.
