Shopify development for teams who care about revenue, not just a pretty theme
Your Shopify store is a core revenue channel. It has to be fast, simple to buy from, easy for your team to manage, and stable on big days. If it is slow, fragile, or hard to change, every campaign you run is starting with a handicap.
BYBOWU is a Shopify and Shopify Plus development partner based in Phoenix, AZ, working with DTC and B2B brands across the US and worldwide. We treat your store like a product, not a weekend theme install, and focus on the numbers you actually track: conversion rate, AOV, subscription mix, and operating efficiency.
The problems we usually walk into
If any of this sounds familiar, you are the kind of client we built this service for:
- Theme is bloated, generic, or so customized that small changes require a developer.
- Mobile traffic dominates, but mobile conversion lags badly behind desktop.
- Cart and checkout feel clunky, trust is low, and abandonment is higher than expected.
- Shipping, taxes, subscriptions, or 3PL connections are glued together with brittle workarounds.
- You are migrating from WooCommerce, Magento, BigCommerce, or a custom stack and cannot afford SEO or data loss.
- App stack is expensive and slow, yet still does not cover key use cases like bundles or subscriptions well.
Our role is to turn that into a fast, maintainable Shopify or Shopify Plus setup that marketing can run and operations can trust, without gambling your revenue on untested ideas.
How we design, build, and optimize your Shopify store
The process is straightforward and built around your revenue targets and constraints, not our favorite tools.
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1. Discovery and store audit
We start with your numbers and operations: traffic by device, current conversion, AOV, key products, subscription mix, channels, and pain points. For existing stores we audit theme structure, apps, performance, tracking, and data quality. For migrations we map products, variants, customers, orders, URLs, and any custom logic that has to come with you. -
2. Architecture and theme strategy
We agree on the right shape of the build: premium theme customization vs fully custom, single or multiple storefronts, and whether headless is justified. We define your content model (templates, metafields, sections), app strategy, and how Shopify will connect to payments, shipping, CRM, ESP, and 3PL. -
3. UX, UI, and conversion design
We map core journeys and design them around how people actually buy from you: home, collection, search, PDP, cart, checkout, post-purchase, and account. Wireframes come first, then polished UI with a strong focus on mobile clarity, speed, and trust signals. -
4. Development and integrations
Our team implements the approved designs using Online Store 2.0 best practices. We keep the theme lean, configure metafields and sections so your team can own content, set up payments and shipping, and integrate subscriptions, reviews, loyalty, analytics, and marketing tools without turning the store into a slow app zoo. -
5. Content, migration, and QA
We import or clean up products and content, set redirects, and preserve SEO signals on key URLs. Then we run structured QA across devices and locations: functional flows, performance, accessibility basics, and regression checks on the most valuable paths. -
6. Launch and ongoing optimization
We handle deployment, monitor early traffic, and fix anything that surfaces as real users hit the new store. After launch, we can stay involved for optimization sprints (A/B tests, speed improvements, UX refinements) or hand over cleanly with documentation and training.
If you want a clear view of scope, timeline, and budget before you commit, we can usually outline a phased plan after a short call and light audit.
What you get: concrete deliverables
Every project has its own details, but most Shopify and Shopify Plus engagements include some or all of the following:
- Custom or optimized Online Store 2.0 theme with flexible sections, blocks, and metafields so marketing can build pages without developer tickets.
- Conversion-focused UX including clear navigation, fast search and filtering, strong PDP layouts, and mobile flows tuned for AOV and conversion rate.
- Checkout improvements using Checkout Extensibility, express wallets, upsells, and post-purchase offers that increase revenue from your existing traffic.
- Payments, tax, and shipping setup configured correctly so there are no surprises at checkout, in the warehouse, or in your accounting system.
- SEO and analytics foundation with clean URL structure, technical SEO basics, GA4, and ad platform tracking configured so the data you see is reliable.
- Apps and integrations chosen deliberately for reviews, loyalty, subscriptions, search, bundles, and personalization, without crushing site speed.
- Optional headless storefront using a modern frontend such as Next.js while keeping native Shopify checkout for stability and compliance.
You will know what is in scope, what it is expected to change in the business, and how we will measure whether it worked.
What you can order
- Shopify Launch Store — Design, build, and launch a new Shopify store with a customized premium theme, essential apps, payments, shipping, and analytics configured so you can start selling confidently.
- Shopify Plus Scale-up — For growing brands moving to or already on Shopify Plus, we redesign key flows, tune performance, and implement Checkout Extensibility, B2B features, and automation to support higher volume.
- Platform Migration to Shopify — End-to-end migration from WooCommerce, Magento, BigCommerce, or custom platforms, including data migration, redirects, SEO protection, and training for your team.
- Conversion and UX Revamp — Focused engagement to rethink navigation, collections, PDPs, and cart, followed by targeted theme development to lift conversion and AOV without a full rebuild.
- Headless Shopify Storefront — For content-heavy or complex catalogs, we build a fast headless frontend connected to Shopify so you get better performance and flexibility while keeping reliable backend operations.
- Ongoing Shopify Optimization — Monthly or quarterly support for experiments, UX tweaks, speed improvements, and new integrations so the store keeps pace with your marketing roadmap.
Why choose BYBOWU for Shopify development
- Focused on outcomes, not billable hours — We care about conversion, AOV, and stability, not how many custom components we can squeeze in. If a simpler approach is safer or faster, we will say so.
- Senior, compact team — You work with a small group of senior engineers and designers who understand ecommerce mechanics, not a rotating cast of juniors.
- Architecture that survives scale — Clean theme structure, maintainable code, and a disciplined app strategy so you can keep evolving the store without constant replatforming.
- Cross-discipline support when you need it — When it helps, we pull in colleagues from ecommerce SEO, paid acquisition, or AI personalization so that store changes are aligned with your wider growth plan.
- Global mindset with local grounding — Headquartered in Phoenix with clients across the US and Europe, we are used to coordinating across time zones and markets without slowing projects down.
Proof it works in the real world
Marketplace built for modern shoppers
For a modern clothing marketplace, we designed and implemented a performant storefront and streamlined catalog experience that helped them support growth without constant theme rewrites.
Vertical retail with complex fulfillment
For a tactical apparel marketplace, we built a flexible ecommerce foundation that could work with multiple suppliers and changing product lines while keeping the buying experience simple.
Wholesale and dropship operations
For a wholesale and dropshipping platform, we created tooling and integrations that reduced manual work around orders and inventory, freeing the team to focus on partner growth.
You can browse more ecommerce and marketplace work in our portfolio, or ask us for examples closer to your product and price point.
Questions founders usually ask
What budget range do I need for a serious Shopify project?
For a focused conversion and UX revamp on an existing store, most clients start in the low five figures. A full custom theme build, Shopify Plus rollout, or complex migration typically starts higher. After a short discovery call and light audit we give you a range with options so you can choose the level of investment that matches your stage.
How long will it take to launch or relaunch our store?
A well-scoped UX revamp or theme optimization can often go live in 4–6 weeks. Full custom themes, migrations, or headless builds usually run from 8–12 weeks depending on complexity, content readiness, and how many integrations are in play. We lock timings and milestones with you before we start.
Can you help us migrate from our current platform without losing SEO?
Yes. For migrations we plan redirects, preserve key URL patterns where possible, migrate metadata, and coordinate with your SEO team or ours. There is always some volatility after a move, but careful planning and testing keep the risk manageable.
Do we really need a custom theme, or can we use a premium one?
Many brands do well with a customized premium theme, especially early on. We recommend custom themes when you hit the limits of off-the-shelf layouts, have complex merchandising needs, or are on Shopify Plus with specific design or performance requirements. We will walk you through the tradeoffs before you decide.
Can you work with our in-house design or marketing team?
Yes. We often plug in as the Shopify engineering team while your internal team leads brand, content, or acquisition. We agree on ownership areas up front so there are no gaps or turf wars once work starts.
What happens after launch?
You can keep us on for ongoing optimization, or we can hand over with documentation, Loom-style walkthroughs, and training. If you prefer a light-touch relationship, we can schedule periodic audits or one-off improvement sprints instead of a fixed retainer.
Next steps: talk through your Shopify roadmap
If you are planning a new Shopify build, a move to Shopify Plus, or a migration from another platform, it helps to get a senior view before you commit to a direction or timeline.
Share a bit about your store or plans: current platform, monthly order volume band, key products, and what success should look like in the next 6–12 months. We will respond with a practical recommendation, a realistic timeline, and budget ranges.
Start a Shopify project or request a store review →
Prefer email? Reach us at [email protected]. You can also explore our portfolio and blog to see how we think about ecommerce before we talk.
