Inclusive UI reviews for teams that care about all their users

If you are responsible for a product, website, or app, you probably already know accessibility matters. The harder part is turning that belief into concrete design and content decisions that work for a wide range of people without slowing your roadmap to a crawl.

BYBOWU's Inclusive UI Review is a focused service under our broader Accessibility & WCAG Compliance practice. From our base in Phoenix, AZ, we help US and international teams spot exclusion risks in their interfaces and fix them with practical, design-led improvements that also support conversion, retention, and brand trust.

Common problems we uncover in interfaces

Most teams do not set out to exclude anyone. Exclusion happens in the details.

Interface patterns that work on desktop, but confuse or trap users on mobile or with assistive technologies.
Copy, labels, and flows that assume a narrow user profile, leaving many people unsure if your product is "for them".
Critical actions (checkout, booking, sign-up) that are hard to complete for users with motor, cognitive, or visual differences.
Visual states, error messages, and help texts that rely on color or jargon, so users quietly abandon instead of finishing.
Inconsistent components that make it harder to learn and predict how to interact with your site or app.

The Inclusive UI Review is designed to catch these issues early, before they show up as lost revenue, support tickets, or reputational damage.

How our Inclusive UI Review works

We combine UX expertise, inclusive design principles, and our accessibility experience to give you a clear, prioritized action list rather than a vague lecture on best practices.

Scope and context. We start with a short call to understand your product, target audiences, markets, and any regulatory pressures. Together we agree which flows, screens, or components to review first so the work is focused on business-critical areas.
Heuristic and user-journey review. We walk through selected journeys like a new user, a returning customer, and a user with assistive needs. We flag points where the UI, content, or interactions might confuse, exclude, or slow people down.
Inclusive content and visual analysis. We examine language, microcopy, imagery, and visual hierarchy for bias, unnecessary complexity, or reliance on a single sense (for example, color only). Where helpful, we reference relevant WCAG success criteria, but the emphasis is on practical UX improvements.
Patterns, components, and states. We look across your core components (forms, buttons, cards, dialogs, navigation) to identify inconsistencies and missing states that cause friction, especially for keyboard, screen reader, or mobile users.
Prioritized report and review session. You receive a structured report with issues grouped by impact and effort, specific examples, and recommended fixes. We then walk through the findings with your design, product, or engineering team so they can implement confidently.
Optional follow-up and validation. If you want, we can review updated designs or staging builds, and coordinate with our Accessibility Audit (WCAG) and Accessibility Remediation services to close the loop.

What you get as concrete deliverables

Every Inclusive UI Review results in artifacts your team can use right away, not just theory.

Structured findings document highlighting key issues by user journey, component, and severity.
Clear recommendations for UX, UI, and content changes, written so designers and developers can act on them.
Annotated screenshots of problem areas, with before/after suggestions where appropriate.
A prioritized backlog of fixes with impact and effort estimates so you can plan sprints realistically.
Optional quick-reference guidelines for your team to design and write more inclusively going forward.

What you can order

Core flow Inclusive UI Review — Focused analysis of one critical flow such as checkout, booking, or onboarding. Ideal if you want quick wins and a concrete example of how inclusive design improves completion rates.
Marketing & sign-up UI Review — Review of key marketing pages, sign-up forms, and lead capture journeys to ensure that diverse visitors can understand your offer and complete inquiries without friction.
Product UI component review — Deep dive into your shared components (navigation, buttons, forms, modals, cards) with recommendations for more inclusive patterns you can roll out across your app or site.
Inclusive content & language review — Evaluation of microcopy, form labels, system messages, and empty states to reduce bias, clarify expectations, and better support users who read or process information differently.
End-to-end Inclusive UI & WCAG combo — Combined engagement where we perform an Inclusive UI Review on your main flows and coordinate with a formal WCAG Accessibility Audit to give you both practical UX fixes and formal compliance coverage.

How engagement works with BYBOWU

We keep the process light on ceremony so you get insights quickly and your team stays focused.

1. Intro call and scope. A 30–45 minute conversation to understand your goals, deadlines, and internal capacity. If there is a fit, we define the exact screens and flows to review.
2. Access and materials. You share links to live environments or prototypes (for example, Figma, staging URLs), plus any existing design systems or brand guidelines. We work with what you already have.
3. Review and analysis. Our team completes the review within the agreed timeframe, often within one to two weeks for focused scopes. We document findings as we go so nothing slips through.
4. Walkthrough and Q&A. We present the findings, explain trade-offs, and answer questions from product, design, engineering, and compliance stakeholders.
5. Optional support and follow-up. If you need help implementing fixes or validating updates, we can continue with design support, QA & Testing, or ongoing Support & Maintenance.

If you prefer in-person workshops and are near Phoenix, we can meet on site. Otherwise, we run everything smoothly over video and async tools for teams across the US and worldwide.

Why choose BYBOWU for Inclusive UI Reviews

Inclusive design with product sense. We balance inclusion, usability, and business goals. Our recommendations are grounded in how people actually use products and how your company makes money.
Design and engineering under one roof. You are not getting a theoretical audit from people who never ship. Our accessibility and design work is tightly connected to our web and mobile app development projects, so we know what is realistic.
Clear, non-judgmental feedback. We respect the constraints you operate under. Expect direct, honest findings without blame, and practical ways to improve within your current stack and timelines.
Foundation for long-term improvement. The goal is not just a one-off report. Many clients use the Inclusive UI Review as a starting point for better design systems, content guidelines, and ongoing accessibility practices.

Proof it works in the real world

Marketplace flows with fewer drop-offs

For a modern clothing marketplace, our UX and development teams refined product listing and checkout experiences to be clearer and more intuitive for a wider range of shoppers. The updated flows support better accessibility and reduce confusion on smaller screens.

Roommate finder with clearer onboarding

A housing platform needed users with very different backgrounds to create profiles and match successfully. By simplifying forms, clarifying language, and improving states, we helped make the experience more welcoming and easier to complete.

B2B portal that works for all roles

In a dropshipping portal, we optimized dashboards and order flows so both new and expert users could navigate tasks without training. Inclusive patterns and clearer messaging cut down on errors and support questions.

Questions founders usually ask

How is this different from a standard accessibility audit?

An accessibility audit focuses on compliance with standards like WCAG and often emphasizes technical implementation. The Inclusive UI Review looks at your interfaces through a broader UX and inclusion lens, including language, flows, and visual design. Many clients use both: the Inclusive UI Review to improve usability and perception, and a formal accessibility audit to address specific compliance requirements.

What kind of budget should we expect?

Budgets depend on scope. A focused review of a single flow is on the lower end, while broader product or multi-journey reviews cost more. We can usually propose a sensible first phase that fits your constraints. You can also see typical ranges on our Prices page.

How long does an Inclusive UI Review take?

For a narrow scope such as one checkout or onboarding flow, expect about 1–2 weeks from kickoff to findings presentation. Larger scopes with multiple journeys or products may take 3–4 weeks. We confirm timelines and milestones before we start so you can align other work.

Do you work with our internal design and dev teams?

Yes. Many clients have in-house designers and engineers and want an outside, specialized perspective. We tailor the report and walkthrough to your team's level of experience, and we are comfortable discussing trade-offs with product, UX, and engineering leaders.

Will you implement the recommended changes?

We can. Some clients treat the Inclusive UI Review as advisory and handle implementation themselves. Others ask us to help with design updates, front-end changes, or QA. In that case, we frame a follow-on engagement using our UI/UX Design and Web Development services.

Can this help with legal or compliance risk?

While no single review can eliminate all legal risk, a more inclusive and accessible UI reduces the chance of users being blocked or disadvantaged. When combined with a structured WCAG audit and remediation plan, it forms a stronger, more defensible posture for organizations that operate in regulated environments.

Talk through an Inclusive UI Review for your product

If you have specific flows in mind, we can usually outline a scope, rough budget, and timeline within one business day.

If you are still deciding where to start, we can look at your current site or app together and highlight the highest-impact areas for an Inclusive UI Review.

Inclusive UI Review

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