You have a great product. But prospects will notice if your logo looks different on every deck, your LinkedIn banner doesn't match your website, and your app UI doesn't match your ads. Branding that isn't consistent makes people less likely to trust you, slows down sales, and confuses teams. BYBOWU fixes that with a complete brand book and visual identity that can be used in the real world on the web, mobile, and in marketing.
We connect strategy and execution as a US-based studio that makes modern web and mobile experiences. We don't just make a nice logo; we also create a full brand identity system that your team can use to ship with. This includes clear rules, assets that can be reused, and examples that work with Next.js websites, React Native apps, and your go-to-market materials.
Why You Should Invest in a Brand Book Now
It's time to make a choice. A professional visual identity is more than just looks; it's a way to make money. Here's what a brand book that works well can do for founders and marketing leaders.
- One source of truth for logos, colors, fonts, tone, and usage rules that works for everyone, so teams and agencies don't have to guess anymore.
- Faster production: designers and developers can ship assets and screens faster because they can use reusable components and tokens that are already set up to work.
- A polished, well-known brand makes it easier for people to go from first impression to demo request or checkout.
- Lower costs: fewer revisions, fewer times when people ask, "Can you make the logo bigger?" and less work to do when starting campaigns.
- Onboarding is simple: new hires and partners learn about the brand in days, not months.
- Identity that will last: made for all channels, including web, mobile, ads, events, print, and investor materials.
Why does this matter? Because every touchpoint either adds to or takes away from equity. A good brand identity system makes every interaction look like it was planned to fit the brand.
Parts of a Full Visual Identity System
We create a brand identity that is both useful and attractive. Your brand book turns strategy into real, shippable rules and assets.
Rules and Guidelines for Using Logos
Logos for primary, secondary, and mark-only use, with instructions on clear space, minimum size, and where to put them. Lockups for light and dark versions, horizontal and stacked formats, and do's and don'ts to keep the integrity of the design across devices and print.
Rules for Typography
Font pairs for headings, body text, and UI labels, along with rules for sizing scales, tracking, and line height. We include fallbacks for both web and mobile, as well as examples for headlines, paragraphs, buttons, and metadata to make sure that the code and design are always the same.
Color Palettes That Are Easy to Use
Primary, secondary, and extended palettes with HEX and RGB values and how to use them. We check the contrast to make sure it meets WCAG 2.1 AA/AAA standards when necessary, and we give product teams semantic tokens for success, warning, info, and destructive.
How to Talk and Write
Not only what you look like, but also how you sound. We set the pillars of your brand voice (e.g., bold, helpful, credible) and give you examples of headlines, calls to action, support replies, and updates for investors. Has a list of words to avoid and a glossary.
Pictures, Icons, and Drawings
Rules for the mood of illustrations, the style of photography, and the weights of icon grids and lines. We set rules for what you can and can't do, filters, and cropping so that your visuals stay consistent across campaigns and product screens.
Grids, Layouts, and Motion
Grids that respond, spacing tokens, and examples of components for hero sections, cards, and forms. Optional motion rules for loading states, micro-interactions, and transitions. This makes your brand feel alive in the product.
Sales, Social, and Product Templates
Figma and editable templates for pitch decks, case studies, one-pagers, social media posts, and app store assets. Your team can send out content that fits your brand in just a few minutes.
Asset Management and Brand Governance
Versioning, naming rules, and distribution advice (brand hub, DAM structure) to make sure everything is easy to find and up to date. To stop misuse, we include notes on licensing and approval workflows.
Our Process for Making a Brand Book
- Discovery & Strategy: Workshops with founders and leadership to map vision, values, audience, and positioning.
- Visual Research: Mood boards and competitor analysis to find out what is true and what is different.
- Design Exploration: Making versions of logos, type, and color and trying them out in product contexts.
- System Development: Setting up tokens, components, and grids; testing for accessibility and how they work on different devices.
- Documentation: Assembling the brand book into a clear, usable, shippable guide (PDF and web format).
- Handoff & Training: Sessions with your team to roll out the system and set up governance.
Examples of Our Work
We’ve delivered brand books and identity systems for B2B SaaS, consumer apps, and e-commerce startups. Each system included usable design tokens, assets for developers, and full documentation that scaled from Series A pitch decks to public launch campaigns.
FAQ
How long does it take?
Typically 4–6 weeks depending on scope.
What deliverables do I get?
Full brand book (PDF and web), logo assets, color/typography system, templates, and reusable design tokens.
Do you only design or also implement?
We also implement. Our web and mobile teams integrate the brand system into your Next.js site and React Native app so everything matches from the start.
Why BYBOWU?
- We build brands with execution in mind — logos that work at 16px in your app and at 16ft on a trade show wall.
- We connect design and engineering — every brand book comes with design tokens your developers can plug in immediately.
- We ship fast and clearly — weekly demos, transparent pricing, no black boxes.
Get Started
Ready to unify your brand across web, mobile, and marketing? Contact us today to start building your brand book.