People trust your product more quickly when it looks and feels high-end. BYBOWU makes custom illustrations and icons that make websites, apps, and ads better. They make everything from sharp SVG icon sets to scenes that are ready to be animated and tell your brand story in a split second. Our illustration and icon design services are made to help you reach your goals of higher conversions, clearer UX, and a brand that stands out. We always deliver on time and according to your specifications.
A style guide that is written down so that your team (and future vendors) can make art that is always the same without having to redo it.
Custom drawing services for websites, apps, and marketing
To be honest, stock art is easy to make but not very memorable. Custom illustrations give your brand a clear voice throughout the customer journey, from landing pages and onboarding screens to product explainers, lifecycle emails, and pitch decks. We make art that works for your business and your numbers: fewer support tickets, faster task completion, and more sales.
- Heroes of marketing and products: Narrative scenes for homepages, feature pages, and blog headers.
- Starting out and empty states: Friendly illustrations of spots that help and comfort.
- Diagrams and explanations: Clear pictures that break down complicated AI and technical ideas and workflows.
- Brand symbols: Sets of icons that work together (for UI and marketing) with grid and stroke standards.
- Art that is ready for animation: Layered vectors that are ready for After Effects/Lottie or small SVG micro-interactions.
- Print and event materials: Posters, booths, and slides that look like your digital system.
BYBOWU is a US-based studio that works with modern stacks like Next.js, React Native, Laravel, and WordPress. We'll make assets that work with your CMS or app pipeline. We build it to scale, whether you need a few icons or a whole library of illustrations.
Design Process: From Brief to Graphics Ready for Production
1) Finding things out and coming up with new ideas
We agree on the goals, the audience, and the use cases. You'll get a short creative brief that includes the tone (playful, editorial, technical), the target sizes and platforms (web, app, print), any accessibility needs, and any competitors you want to use as examples. This is where we figure out what success means, like engagement lift, time on task, or conversion goals.
2) Mood boards and style exploration
We show you moodboards and quick explorations that are line, flat, semi-realistic, geometric, or 3D-inspired so you can respond to color, stroke width, perspective, and density. To keep the project moving quickly, we agree on a direction before we start working on the details.
3) Key Frames and Concept Sketches
We draw the main hero scenes and 8 to 12 representative icons to check that the composition, messaging, and readability are all good at small sizes. This step makes things less risky and makes sure that your design choices work in all parts of your library.
4) Making systems and vectorizing
We turn approved sketches into clean, scalable vector images. Here we finish the grid of icons, the corner radii, the stroke thickness, and the color roles. We set up layers and naming rules so that assets are ready for animation and easy for developers to use.
5) Quality Assurance, Optimization, and Handoff
We test assets on real devices (both high-end and low-end), make sure they look good at all sizes, and make SVG files as small as possible. Deliverables come with documentation and options for light and dark themes, hover states, and localization if needed.
Style Guides: Consistency You Can Use on a Large Scale
When great art is written down, it becomes a system. As your business grows, your style guide makes sure that illustrations and icons are the same across teams and vendors. It's also the quickest way to make new assets without having to start from scratch.
Important Things to Know About Illustration Styles
- Visual basics: A library of props, shapes, perspective rules, line weights, and shadow logic.
- Tone and color: Palette roles (base, accent, neutrals), contrast minimums, and dark-mode mapping.
- Character and movement: Lottie or CSS/SVG micro-interactions with personality, poses, and animation tips.
- Do/Don't gallery: Examples that cut down on subjective changes and keep your standards high.
System of Icons
- Grid and size (16/20/24/32/48px), height of the cap, and optical balance.
- Rules for stroke and corner radii; when to use filled vs. outlined.
- Consistent metaphors and motion variations for important icons.
- Export settings: SVG, PDF, PNG @1x/@2x, and React/React Native components if you need them.
We have a short one-page guide for quick onboarding and a longer one for designers and developers to use as a reference. The end result is a living system that your team can confidently build on without having to start from scratch.
What You'll Get
- Vector illustrations that are ready for production (AI, SVG, PDF) and web exports that are smaller in size (SVG/PNG/WebP).
- Full SVG icon set with a grid, filled and outline versions, and changes for dark mode.
- Source files that are ready for animation with labeled layers for Lottie/After Effects or SVG motion.
- Guide for using tokens, color roles, and rules for illustrations and icons.
- Notes on accessibility (like contrast and focus states) and rules for localization.
- Developer handoff: optimized SVGs, sprite sheets, naming conventions, and component wrappers as needed.
Case Studies
We changed the homepage and onboarding by adding story illustrations and a set of icons that all work together. Result: A/B testing and funnel analytics showed a 17% increase in sign-ups and a 12% decrease in people who stopped onboarding within 45 days.
Created a scalable SVG icon library with dark mode versions and motion for important actions. The result was 21% fewer support tickets about navigation and a better INP because the assets were lighter.
Delivered illustrations of hero scenes and product explanations that Lottie had made. The new PDP had a 9% higher add-to-cart rate and pages loaded faster because the SVGs were optimized.
Want to get a closer look at art styles and deliverables? Check out some of our best work in our portfolio.
Pricing and Timeline
Most projects are shipped within 2 to 5 weeks, depending on how big they are. Need a launch kit right away? We can start with the hero artwork and core icon set, and then add to the library in sprints.
- Beginner's Kit: 1–2 pictures of heroes, 16–24 main UI icons, and a mini style guide.
- Library of Growth: 4–6 pictures, 48–96 icons with different versions, and a full style guide with tokens.
- Enterprise System: A library for multiple teams, motion guidelines, and exports for React and React Native that are broken down into parts.
Want a personalized quote? On our pricing page, you can see clear options. We'll make a plan that works with your deadlines and channels.
Questions and Answers
How to keep your illustration style the same?
Rules, not memory, make things consistent. We set a style guide with grid, stroke, palette roles, and composition patterns, as well as a "do/don't" gallery. Designers get templates and tokens, while developers get export presets and naming. We also give new vendors a one-page quick reference so they can send on-brand art right away.
Do you make graphics that are ready for animation?
Yes. We give motion designers layered vectors with clear hierarchies and names so they can animate in After Effects, Lottie, SVG, or CSS. We can give you small animated SVGs or Lottie JSON with performance budgets for micro-interactions.
What kinds of files do we get?
Source vectors (AI/SVG/PDF), web exports that have been optimized (SVG/PNG/WebP), and optional React/React Native wrappers for icon components. We can send you print-ready PDFs for marketing materials if you ask.
Will icons look clear on all screens?
We design on a strict grid with optical alignment, test at sizes that are common (16–48px), and send SVG paths that are pixel-hinted. We offer light and dark versions and help with background clashes.
Can you work with our team in-house?
Of course. We have shared Figma libraries, asynchronous reviews, and weekly check-ins. If you already have some assets, we'll normalize them to the system and fill in the gaps without slowing down.
Get a free quote to improve your visuals
Are you ready to replace boring stock with a visual system that your customers will remember? Let us know what you want to achieve, and we'll give you styles, timelines, and a clear budget in a few days.
Send an email to [email protected] or get in touch with us through the form. Want to see how we do things? Check out the results in the portfolio.